Article
Digital Marketing, Financial • February 12, 2016
...or breakdown cover, before they went online, contacted the call centre or met them in person. The bank could use analytics and personalisation to identify and contact every customer paying...
Article
Digital Marketing, Ecommerce • May 14, 2018
...extent of personalisation and this may be losing them revenue. Our research found basic personalisation tactics to be less effective than some may assume. Only eight per cent of consumers...
Article
Behavioural Targeting, Consumer Behaviour • December 2, 2020
...to a survey by McKinsey, personalisation can reduce acquisition costs by as much as 50 per cent, lift revenues by five to 15 per cent, and increase the efficiency of...
Video
Article
...personalisation. Personalisation has always played a role in commerce. In the past, personalisation existed in retail as an in-store assistant, and in industry as a sales rep that would build...
Page
...be made on the Order Form. Both are allocated on a strictly ‘first-come, first-served’ basis Payments An invoice will be issued on receipt of the Order Form and payment should...
Press Release
...the power of the best payment gateways like PayPal, Worldpay and Stripe in a single interface that adds rule creation, package creation, CRM, reporting and anti-churn. With these tools in...
Person
Holly Payet has built up over five years of experience in a wide spread of industries ranging from financial services, education technology and digital advertising. Client side Holly has managed...
Person
With over 18 years email marketing experience Kath Pay lives and breathes email marketing. Regarded as an industry thought leader, she is one of the World’s Top 50 Email Marketing...
Article
• October 25, 2016...justify paying the increase. Of course, whether listeners will actually pay attention to the ads is another matter entirely. But what is significant is that the price hike will become...
