Case Study
Affiliate Marketing, Digital Marketing
WorldPay simply wanted more leads through online channels. Our proposed solution included an affiliate programme with an attractive CPL model and an intensive recruitment drive for lead introducers. Through the...
Article
Analytics, Budgets • June 8, 2021
...to test against the new page, eg 20 per cent of clicks to go the new page versus 80 per cent to the existing page, which will reduce testing risk....
Press Release
...2. Nearly all marketers have the tools for personalisation. Six percent of marketers said they can do no personalisation using their email platforms. Almost half (49 per cent) have access...
Article
Analytics, Attribution Modelling • February 4, 2021
...QueryClick give a roundup of Chris’ talk. As 93 per cent of digital marketing media spend is through Facebook and Google Ads, it’s critical that marketers are able to generate...
Article
Design & Build, Digital Marketing • January 9, 2015
...online, at the end of the day. Last year the UK online retail market grew by 16 per cent to £91 billion. And ecommerce accounted for over one fifth of...
Company
Article
CRO, Ecommerce • December 17, 2021
...Measure and track discount/incentive-driven shoppers for lifetime value. Compare them with first-time shoppers who pay full price to see which segment is more valuable over a set period. For example,...
Case Study
...per cent increase in Instagram followers Record post engagements on Instagram 30 per cent increase in Twitter followers Decrease in Google AdWords click spend of 20 per cent whilst generating...
Article
Digital Marketing, Ecommerce • June 22, 2020
...first 10 to 20 per cent, 80 per cent of the compliments couples exchange happen within the first 20 per cent of their relationship; when the honeymoon period is over,...
Article
Insurance • October 5, 2026
...size. 1. Insurers are paying for visibility, not value Several insurers are paying more than £60 per click for paid search. Yet the report found that visibility consistently outperforms value:...
