Case Study
Content Marketing, Digital Marketing
Reed.co.uk
...achieved a 3.6 per cent click-through rate – the highest ever YouTube click-through rate in the UK and more than three times the format’s average CTR of one per cent....
897 search results for "Pay Per Click"
Article
• September 30, 2019Analytics Made Easy with Google Data Studio
...check Key Performance Indicators and goals we have set up colour-coded scorecards which compare metrics in the current reporting period with the previous reporting period (green indicating a positive change...
Article
CMS, Personalisation • September 23, 2025
You’ve Gone Headless – Now What? Optimising for performance & personalisation
...haven’t yet unlocked the promised benefits of performance, conversion rate optimisation (CRO), and personalisation. So, you’ve gone headless. Now what? Why teams get stuck post‑headless The technical migration is often...
Article
Digital Marketing • February 8, 2017
Reader’s Block: The Age Of Adphobia
...key responses: Because ads are annoying and intrusive (64 per cent) Because ads are disruptive (54 per cent) Because ads create security concerns (39 per cent) Because ads affect load...
Article
Digital Marketing • August 31, 2018
The Figaro Digital Monthly Digest: August
...stars are professional boxers, but this didn’t stop them from going for gold whilst the fight was streamed on YouTube’s pay-per-view platform. Despite the fight ending in a majority draw...
Case Study
Behavioural Targeting, Consumer Behaviour
Pure Archery Group
...open rates (63 per cent avg), and revenue-based calls-to-action garner up to 28 per cent click rates (11 per cent avg). They’ve also identified an average 52 per cent open...
Article
Analytics, Behavioural Targeting • June 11, 2021
User-centric Approach: The Secret to Successful CRO
...and persuasive. 3. Personalisation Content uniquely tailored to each consumer’s unique identity is a great way to improve user experience, which is one of the reasons content personalisation has really...
Article
Attribution Modelling, Email Marketing • March 5, 2019
The Challenges Of Attribution In Email Marketing
...not to a period that was created because it seemed reasonable. Use data to set this measurement period. Measuring success doesn’t end with campaigns or clicks Email marketers are campaign-oriented....
Event
14 Jul, 2016
Digital Marketing Conference 14 July 2016
...missing out! Register now to join us at our flagship summer conference; dedicated to the sharpest insight from the brands and agencies shaping marketing’s future. Learn how personalisation, automation, content...
Article
GDPR, Personalisation • February 21, 2022
Succeeding at Personalisation in a Privacy-driven World
...according to this recent McKinsey report, 71 per cent of online customers expect personalisation, and 76 per cent are frustrated when it isn’t delivered. But here’s the paradox: at the...