Article
Behavioural Targeting, Consumer Behaviour • September 23, 2020
...margins, your referral programme is almost certainly more cost-effective than digital marketing channels like pay-per-click (PPC) and social media ads. Take advantage of this and offer a generous incentive. It...
Article
...hosting, you will only pay for the resources you actually use. With traditional hosting environments you typically had to rent or buy a server with a fixed sized processor, RAM,...
Article
Pay Per Click, Web Content • September 14, 2016
...not to watch advertisements that automatically play music or sounds, with France’s reluctance the highest (66 per cent), followed by the UK (60 per cent) and Germany (59 per cent)....
Article
Personalisation • February 20, 2019
Start personalising web experiences now with these quick wins Think personalisation is beyond your reach? Think again. The key is to simply get started. Sitecore have published a new whitepaper...
Article
Content Management, Content Marketing • December 16, 2021
...SEO) attracts 300 per cent more potential customers than traditional marketing activities. It also costs companies up to 60 per cent less than traditional marketing activities. Research by Impact found...
Article
Data, Email Marketing • July 5, 2016
...so, so it’s a catch 22. The challenge is getting the right permission from the right people. Consumers giving permission to email them is very different from them giving permission...
Case Study
Digital Marketing, Display Advertising
...order value (AOV) of 25 per cent higher than what the incumbent delivered. Post-click conversion rate: The post-click conversion rate across Sociomantic’s campaigns averaged 4.39 per cent for the test...
Article
Conversion Optimisation • March 19, 2020
...a combined downturn in orders and in average order value. The corrective actions (and related analyses) were very much focussed on improving click-through rate and CPO performance of the targeted...
Article
Content Marketing • March 1, 2016
...bounce rate by 15 per cent and session duration by 42 per cent. Improving the UX also helped rankings which resulted in an increase of 59 per cent in sessions...
Article
Digital Marketing • October 6, 2017
...lack of knowledge. Google Removes First Click Free News Publishing Policy Since the introduction of digital publishing and pay-walls, Google has ensured its first click free policy which allowed access...
