Case Study
Display Advertising, Email Marketing
...cross-channel data and insights from their marketing activity in order to make smart decisions that power growth by making vital changes to their marketing mix and downstream activities. Understanding how...
Event
16 Nov, 2023
It’s well known that email marketing is one of the most effective and inexpensive online marketing techniques. But how do you make your email stand out among hundreds of others...
Event
21 Oct, 2015
The Figaro Digital Marketing Summit features a full day of seminar presentations covering all aspects of digital marketing from paid search and SEO to video and email marketing. Delegates also...
Article
AI, Consumer Behaviour • June 25, 2018
...marketing frameworks and AI, to Generation Z and how they are shaping the digital marketing industry, in part one of our summit roundup. If you would like any of the...
Article
Social, Social Media • October 10, 2017
...demographic, yes, using Twitter for marketing would still be relevant for your business. If, however, your target customer is young women, your marketing efforts may prove more fruitful on Instagram,...
Press Release
...marketing tactics like email, SMS, push notifications, and web notifications. Since March 2020, all digital marketing tactics have increased significantly, but it’s mobile push notifications that have seen the widest...
Article
Mobile Apps • October 29, 2013
Tom Grinsted, Product Manager – Core Mobile Applications at Guardian News & Media, will be among the speakers at the Figaro Digital Marketing Conference on 28 November. In an in-depth...
Article
Educational & Vocational, Leisure • July 4, 2016
...content? The challenge for us is not content, the challenge for us is being focussed, which is why we developed what we call our ABC tool kit. ABC toolkit stands...
Article
Content Management, Content Marketing • July 14, 2020
Hello Figaro readers. I’m Dave, one of the creative directors at a social agency called That Lot. In a bid to make you watch my Figaro talk about content in...
Article
Analytics, Content Management • March 18, 2020
...content to improve readability and increase engagement, considering adding more content to each page on your site, considering adding more images, videos, and other forms of content to make your...
