Event
04 May, 2017
Want to learn the latest, most-effective email marketing techniques for your next campaign? Well, you could spend hours trawling evergreen guides, blog posts and even checking out news stories. But...
Article
...B2C marketing techniques; from user-generated content, to even throwing in a few celebrities to do the pitching. The times are-a-changing, and B2B marketing isn’t the same as it was five...
Case Study
...GDPR-compliance provider When it came time to choose a new email marketing provider, the TravelSupermarket CRM team went looking for a solution that would put their marketing at full throttle....
Article
Digital Marketing • November 11, 2012
...set. Your users are divided into different marketing segments – DM, email and so on – so you can customise your marketing. In the past that offline data set would...
Article
Entertainment, Leisure • July 2, 2016
...to the final. After the tournament, the fans will be celebrated for their contribution to the game. When did you begin these digital marketing activities? Digital marketing activation started on...
Company
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only...
Article
Analytics, Data • March 15, 2016
Trend Report 2016 Data Driven Marketing See what other organisations are doing across marketing automation, mobile marketing and more! Discover why marketing automation is becoming a ‘must have’, what the...
Article
Campaign Management, Data • July 8, 2021
Andy Ashley, International Marketing Director at Digital Element, explains how geolocation data can open possibilities for creative marketing campaigns. There’s no shortage of advice on how businesses should innovate their...
Event
05 Oct, 2017
As customer expectations continue to rise, and with convenience as one of the largest drivers (think voice search, personalised offers, AI, automated contextual messaging) it is difficult to satisfy customer...
Article
Influencer Marketing, Social Media • July 4, 2019
...saturated to the point of ineffectiveness. Boost Your ROI With Referral Marketing Fortunately, there are other, more established marketing channels offering a clearer return on your investment. Mention Me’s recent...
