05 Oct, 2017

Figaro Digital Marketing Forum 5 October 2017

Event Details

Hilton Stockholm Slussen Hotel

As customer expectations continue to rise, and with convenience as one of the largest drivers (think voice search, personalised offers, AI, automated contextual messaging) it is difficult to satisfy customer needs in this increasingly competitive environment. Particularly as international appetite grows for commerce in the Nordic Region.  So, to stay ahead of the curve, benchmark strategies with peers facing the same challenges, and identify actionable tactics to maximise conversion, join us at this brand-only roundtable event in Stockholm. Our expert speakers will each share practical insight on a specific challenge facing Nordic digital marketers, before the group splits off into a rotation of deep-dive roundtable discussions. Roundtables will be facilitated by our speakers, with an emphasis on making this an interactive discussion that allows for valuable experience sharing and benchmarking.

8:30 - 9:00

Registration, tea, coffee, and networking

9:00 - 9:15

Effective Marketing For SEO And SEM

In Sweden there are approximately 60 million searches done everyday. In order to be found by your customers in the search motors you need to be seen where your target customers are and where the competition is. Working with SEO and SEM requires you to map out your customers search habits and identify what is behind each search and the specific communication paths to match your target groups needs. When you sync work within SEO and SEM you increase your chances that you will always be found in relevant searches and therefore maximise your exposure in search results. iProspect will talk about how you can best form a strategy for working with SEO and SEM to effectively increase business sales.

9:15 - 9:30

Data Driven E-mail Marketing

In today’s world marketers are expected to use advanced tools and create amazing Marketing Automation programs. But how do you as marketers fi nd the time to be creative and use these tools to their full potential, and how can you use your customer data to personalize and create relevance in your email marketing campaigns. Ture will explain, using the help of real client examples, how you can free up time by analyzing the basics and implementing smarter working methods to help achieve these goals.

9:30 - 9:45

The Future of AI in Marketing

There’s lots of chatter about AI these days. What do YOU actually need to know? What can you do RIGHT NOW, Not in 5 or 10 or 20 years time? In this session we will discuss how AI both assist and influence marketing strategy and help redefine customer journeys.

9:45 - 10:00

A Consumer-Centric, Transparent And Data Driven Approach To Marketing

Jonas’ presentation will focus on the strategic and creative space where all three communication skills cooperate to create Brand Action, thus creating a consumer-centric, transparent and data driven approach to marketing.

10:00 - 10:15

Refreshment break

10:15 - 12:00

Discussion Groups

12:00 - 13:00

Light lunch and networking