Video
Content Marketing, Digital Marketing
...the bitter end. Simon goes through a real case study where an editorial approach to content marketing has influenced new customer sales and led to huge gains in organic traffic....
Case Study
Consumer Behaviour, Content Marketing
...cost-efficiency. They partnered with Amigo, who focus on customer journeys and customer experience, to deliver profitable customer acquisition campaigns that didn’t drag on product development. The Strategy Content marketing –...
Article
Analytics, Brand Management • January 23, 2017
...more deeply integrated plan. “By having a shared goal it meant that when we were building our content marketing plan in 2016, for example, our content manager was talking to...
Job
...marketing case studies and video content, we publish a quarterly print B2B magazine dedicated to the latest insights into digital marketing. How can the Events Executive expect to spend...
Article
B2B • April 6, 2018
...his presentation Sam Roberts, Digital Marketing Consultant at Liberty Marketing, explains why this definition just isn’t good enough and how this can scare marketers who are looking into attribution. Sam...
Job
...network in 2013 Fast moving, fun and forward thinking The Art of Performance Marketing affilinet boasts a state of the art performance marketing platform, excellent client services and the...
Article
Automation, CRM • October 30, 2019
...major advantages CRM offers: marketing automation. The goal of list segmentation is to contribute to the overall marketing plan of your business. Segmenting for CRM means taking advantage of the...
Article
Digital Marketing, Ecommerce • September 22, 2020
...building relationships amongst content creators, customers, and employees. Ahead of her appearance in our Retail & Ecommerce: Digital Marketing Spotlight webinar this week, Lauren shared her thoughts on influencer marketing,...
Article
...ownership or process matters as much as external marketing thus brands should fix their system before chasing trends concludes Dino Oreški, Digital Marketing Consultant at Upping Zone. View Presentation here...
Article
Business, Content Management • September 8, 2015
...Hospital Club Social media is digital marketing’s mothership: everything comes back to it. It’s interactivity, after all, that distinguishes digital marketing from traditional advertising. But making sense of new platforms...
