Article
Content Marketing, Customer Experience • May 9, 2017
...a handful of users eager to experiment with time-dependent content. With such low engagement, Facebook users see only ‘ghosts’ in the Stories’ bar – greyed-out profile pictures to show the...
Article
Brand Management, Content Marketing • January 17, 2017
...their products to us in the allocated six seconds. Instead, they created funny, engaging content to entice the user to like their brand. And as any marketing expert knows, getting...
Article
AI, Digital Marketing • August 21, 2026
...the room AI, SEO and GEO are changing marketing but human connection still matters the most says Alex Vinall, Founder at Air Social. AI is useful for efficiency and content...
Article
Engagement, Social Media • June 8, 2018
...events, and post content such as videos and images. LinkedIn can be used to share professional content, such as long-form content and media coverage of your company. Give Your Audience...
Case Study
...content to handle the large number of variants. While this welcome journey is still relatively new, the comparison between the old and updated versions has shown a phenomenal increase in...
Article
Digital Marketing • December 18, 2019
...more than 80 characters which equates to 12-13 words. 3. Clear content structure Eye-tracking studies show that just 20% of visitors actually read your lovingly crafted content while the remainder...
Article
Social, Social Media • January 31, 2018
...Content – Consider Facebook users’ motivations for engaging with a post; they’re more likely to comment, like or share if your content makes them feel something. Whether it’s excitement about...
Article
Digital Marketing, Multi-Channel Marketing • October 12, 2011
...online video sharing almost doubled in the nine months between May 2010 and February 2011. Video content is predicted to form 66 per cent of all mobile data traffic by...
Article
Not For Profit, Social Media • November 11, 2014
...to Jack Lundie, Director of Communications at Oxfam chat to the organisation’s Social Media Manager Stuart Fowkes about content, context and consistency As social media develops into digital marketing’s dominant...
