Article
Digital Marketing • June 16, 2017
...designed to clarify whether the posted content is being made in collusion with a brand or company. Millions of social media influencers rely heavily on paid content and the new...
Article
Financial • October 5, 2026
...metrics. Its central finding: firm after firm has spent on digital, but very few have built anything that compounds. The report scored each firm on content breadth, digital authority, publishing...
Press Release
...League (NFL) team, Minnesota Vikings, have chosen Selligent Marketing Cloud to deliver content-led experiences for its growing fanbase. Using Selligent, the Vikings will leverage data to uncover fan insights, create...
Article
Digital Marketing, Email Marketing • March 10, 2022
...a subscriber will mark it as spam. Building out quality content that is engaging is vital. That’s why personalising content can be so powerful. Whether you’re adding a few small...
Article
...is having a useful site. Link Building: Getting your content linked to by high quality sites. Use the same strategies as you would for Google; create shareable content like infographics,...
Article
Digital Marketing, Display Advertising • September 4, 2018
...upon in the digital marketing industry, but it is financially penalised and just downright bad marketing. Which is why content will always be king and why, when generating high quality...
Article
Social Media • June 10, 2014
...Seif, Head of Marketing at Coral, explained how the brand approaches its social channels and ties them into its broader marketing objectives. One of Tania’s biggest challenges, she says, is...
Case Study
Content Marketing, Multi-Channel Marketing
...marketing and advertising campaign, based on the central message: ‘There’s a cloud that can…’ The Method Services Used Campaign planning, content, design, digital, and messaging. Approach The first step was...
Article
AI, Analytics • November 23, 2020
...customer behaviour. It provides marketers: Offer Management. Design and personalise content for individuals, offers can be content, images, coupons, messages, and many other formats. Offer Intelligence. Apply machine learning and...
Article
Mobile, Mobile Apps • November 11, 2015
...image-led to make the most of the publication’s diverse content. “Some results from user testing have actually changed the way we produce content too,” says Roman. “As we develop our...
