Article
Business, Email Marketing • April 15, 2014
...generation. In fact, according to the 2014 Econsultancy Email Marketing Census, email marketing received more positive ROI ratings than any other marketing channel. So how can you ensure you’re making...
Article
Digital Marketing, Digital transformation • July 20, 2020
...when it comes to content managers and marketing strategists, they’re dealing with a lot of moving parts that don’t even resemble those parts used in traditional marketing. Namely, 52 per...
Article
Behavioural Targeting, Consumer Behaviour • March 16, 2021
...being realised for most businesses. In the future, customer intelligence and marketing analytics will be critical in providing precise, real-time customer insights to optimally use marketing budgets and score points...
Event
12 Sep, 2024
...These events are free to attend for brand marketers but spaces are limited. Book your place by registering here. Are you from an agency or marketing solution company?. For speaking...
Article
AI, Consumer Behaviour • May 9, 2018
...And Chatbots: The Future Of Email Marketing Thinking of abandoning email marketing? Think Again! Georgia Lambert from Communicator teams up with Simon Hoe from Cruise1st to show a real life...
Article
Analytics, Automation • March 29, 2017
The Rise Of The “Entitled Consumer” Power-wielding consumers have changed the game for marketers. There are the “deletists,” who, once disappointed by a marketing effort, eliminate all communication with...
Article
Pay Per Click • December 5, 2017
...is ‘dynamic marketing’. What is AdWords Dynamic Marketing? ‘Dynamic’ is a term used to describe automated, personalised advertising. AdWords dynamic marketing allows you to tailor ads to a specific set...
Article
Digital Marketing • July 7, 2015
...transforming your business in the digital age is grounded in customer experience and satisfaction. Jamie Brighton, Strategic Marketing EMEA at Adobe Marketing Cloud Jamie Brighton hosts Adobe’s ‘Marketing Beyond Marketing’...
Article
• September 6, 2019Our Financial Services Digital Marketing Spotlight on Thursday gave delegates the chance to listen to six speakers talk about a wide range of topics, from zero-party data to psychological techniques...
Article
Digital Marketing, Video • August 9, 2016
...goes on, more people turn off and therefore your content is less likely to be shared. But once you’ve mastered your video marketing strategy, how do you measure and value...
