Press Release
Mapp’s Spring Product Update highlights 15 new functionalities for its marketing solutions. Mapp, the international provider of insight-led customer experience, has enhanced its marketing platform Mapp Cloud by integrating direct...
Article
Affiliate Marketing, Retail • July 1, 2014
...your overall marketing strategy For a long time the marketing world has viewed the affiliate channel as the nagging child that pulls stunts to get attention and then gets sent...
Press Release
...of adopting a First-Person Marketing approach. The company is an online retailer specialising in designer lingerie, nightwear, swimwear and loungewear for men and women. As one of the brand’s unique...
Article
Behavioural Targeting, Budgets • February 10, 2020
...which we currently operate under these parameters will change in the not-so-distant future. View Stuart’s presentation here. How to Increase ROI by Reinvesting Your Media Budget into Content Content is...
Article
Customer Experience • July 5, 2016
...Jenna Tiffany, lead digital marketing strategist at Communicator It’s hugely important! A key aspect to any digital marketing strategy is understanding a customer’s journey with your brand – it’s only...
Article
Attribution Modelling, D2C • July 13, 2021
Leaf covers where the paid advertising industry was, where it’s at, and where it’s headed for D2C brands. Digital marketing has become a tyranny of complexity, and the challenges are...
Article
Digital Marketing • November 29, 2016
...Feather & Black As head of marketing at Feather and Black, Katy is responsible for all aspects of the multi-channel customer journey – digital, direct and retail marketing. This year...
Article
Behavioural Targeting, Consumer Behaviour • January 7, 2022
...and marketing departments. The sales team may feel leads are lacking in quality, while the marketing team say leads are not being qualified or followed up on in an effective,...
Article
Digital Marketing, Social Media • February 14, 2014
...Chief Marketing Officer at Microsoft involve? I manage all of Microsoft’s centralised marketing services. This involves the management of our owned and operated websites; our marketing communications; our CRM and...
Article
AI, Digital Marketing • November 8, 2017
As digital marketing continues to expand with new capabilities, new technology and new methods, it’s perhaps somewhat reassuring to know that email marketing continues to sit comfortably at the top...
