Digital Marketing Summit 21 October 2015

A huge number of the best brands and marketers out there have already adopted video, but many fail to use some of their most valuable content to its full potential. Nick will cover some of the common pitfalls associated with video marketing and explain how to avoid them. He'll showcase some best-in-class examples to demonstrate how to capitalise on the opportunities presented by video, helping you to boost your digital marketing strategy by creating an unrivalled online experience.

Gareth will look at the latest developments in pay-per-click, including RLSA, Gmail Sponsored Promotions and Google Shopping, and explain how to increase AdWords ROI.

Gavin will discuss developing a successful digital strategy. He'll share his expertise in developing a digital roadmap, devising personas, the importance of experience mapping and explain how to develop a digital measurement framework.

Josh and Alex will explore one of the biggest challenges facing companies today: how to join up the offline and online world. Through customer case studies and live examples, this presentation will demonstrate how actionable data can be collected and used to create hyper-targeted and relevant campaigns.

Kath and Michael will explain how brands can use social video to build immersive, engaging story-worlds that activate their audiences.

The precise targeting and tailoring of your message determines the power of your marketing. Richard will look at the power of psychometrics and behavioural analytics in discovering how your audience ticks and explain what you can do to increase conversion levels across all channels.

As consumers we don't buy from software or machines. We buy from other people. Skip will explain how to ensure your email marketing retains the human touch.

Andy will explain how to tackle poor SEO rankings and CTRs, low onsite conversion, social media disasters and other bad media coverage.

Branded3 Communications Director Laura takes a look at how PR has changed in recent years, in particular due to the rise in social media usage, and makes some predictions for how it might continue to change in the future.

Switch is a UK firm providing a full service advertising platform supporting publishers, advertisers, traders and agencies. Last year they started using Silverpop, mainly for email marketing. They soon realised they were missing out on the opportunity to track customer journeys. This year they have stepped up their game. The key to success: using customer journey mapping and buyer personas to facilitate onboarding, nurturing and post-purchase. Laura and Sonia will explain how they improved their path to success.

For decades HMV has been an iconic retail giant and the only name for music and entertainment. Since their demise in the online pricing wars and subsequent resurrection, the retailer has adopted a controversial strategy to leverage the high street opportunity and launched an online content platform to build long-term customer advocacy and send customers back to stores.