Article
Digital Marketing • May 19, 2015
...a strategy that takes into account budget, creative, different channels and the approval process. Marketers need to be both proactive and reactive and ensure they’re driven by real-time customer insight...
Article
Campaign Management, Customer Experience • September 7, 2021
...images? All of these things are important, of course, but for what really moves the needle, consider the following: 1. Aim for that peak time for your holiday emails Last...
Article
Business, Digital Marketing • March 21, 2012
...of the UK top 100 retailers do not have mobile-optimized versions of their website even though people spend three-and-a-half times longer and look at three-and-a-half times as many pages on...
Article
Digital Marketing, Ecommerce • May 14, 2018
...could be based on: Customer journey stage Customer lifetime value Frequency of purchase Satisfaction Marketing engagement Price sensitivity. 4. Real-time Intelligent personalisation understands, reacts to, and optimises customer journeys in...
Article
Analytics, Business • March 10, 2015
...insights, given the amount of time you spend analysing the data. If you’re working in the digital space – in particular in search – you’re probably already employing a degree...
Article
Analytics, Automation • April 18, 2017
...their CRM, wasting valuable time and money contacting fake accounts, and giving away their content to just about anyone. With B2B marketers wasting time and resources on this unchecked data,...
Article
AI, Content Marketing • August 17, 2018
...lot of research and a lot of production. It’s a time consuming process that is already being made easier and quicker by automated systems. If content marketing is already leaning...
Article
Email Marketing, Personalisation • August 25, 2017
...can ensure that they rise above the content fatigue taking over the consumer’s inbox. It’s also a time for nefarious email tactics to be put to bed. Kath Pay, CEO...
Article
Digital Marketing • May 21, 2018
...solution. I take that responsibility seriously.” We’re building tools that will help the IG community know more about the time they spend on Instagram – any time should be...
Case Study
Analytics, Behavioural Targeting
...in time, regardless of device. This provides Crimtan with a comprehensive view of valuable details, such as the type of hotspot in use, the geographic location of users in real-time,...
