Article
Digital Marketing, Ecommerce • May 14, 2018
...could be based on: Customer journey stage Customer lifetime value Frequency of purchase Satisfaction Marketing engagement Price sensitivity. 4. Real-time Intelligent personalisation understands, reacts to, and optimises customer journeys in...
Article
Analytics, Business • March 10, 2015
...insights, given the amount of time you spend analysing the data. If you’re working in the digital space – in particular in search – you’re probably already employing a degree...
Article
Analytics, Automation • April 18, 2017
...their CRM, wasting valuable time and money contacting fake accounts, and giving away their content to just about anyone. With B2B marketers wasting time and resources on this unchecked data,...
Article
AI, Content Marketing • August 17, 2018
...lot of research and a lot of production. It’s a time consuming process that is already being made easier and quicker by automated systems. If content marketing is already leaning...
Article
Email Marketing, Personalisation • August 25, 2017
...can ensure that they rise above the content fatigue taking over the consumer’s inbox. It’s also a time for nefarious email tactics to be put to bed. Kath Pay, CEO...
Article
Digital Marketing • May 21, 2018
...solution. I take that responsibility seriously.” We’re building tools that will help the IG community know more about the time they spend on Instagram – any time should be...
Case Study
Analytics, Behavioural Targeting
...in time, regardless of device. This provides Crimtan with a comprehensive view of valuable details, such as the type of hotspot in use, the geographic location of users in real-time,...
Article
Brand Management, Consumer Behaviour • September 30, 2021
...as close to real time as possible. That means delivering relevant marketing that resonates, not “one-size-fits-none” messages that can offend customers and damage your brand. Marketing by zones, or country-by-country,...
Article
Content Management, Content Marketing • June 21, 2017
...producing engaging, far-reaching content. Pinpoint Precision “Primarily we were using social media for customer service, but as time went on we recognised that there was great value in using social...
Article
Customer Experience, Digital Marketing • November 12, 2020
...digital transformation for your organisation, there is no better time. Maybe you are struggling with the common perception that digital transformation is big and expensive or that you don’t know...
