Article
Data, Digital Marketing • May 19, 2020
...just a few months ago. Unfortunately, in times this uncertain, digital marketing and advertising budgets are reduced significantly. During the current health crisis, it is estimated that the advertising market...
Press Release
...deliver hyperpersonalised, omnichannel engagements in real time, helping organisations ensure every engagement is relevant and impactful. “Adding the Emarsys customer engagement platform to our leading SAP S/4HANA® and Experience Management...
Article
Analytics, Behavioural Targeting • May 22, 2020
Danielle Smith, Social Media Manager at Curated, explains what social listening is, and how it can go beyond brand to explore customers and better understand their needs. How many times,...
Article
Digital Marketing, Social Media • May 12, 2017
...an increase in time spent using the app, with a reported average time of 24 minutes compared to the 19 minutes seen soon after Instagram’s story launch. While much of...
Case Study
...conversions – were recorded: so we could determine response rates, the value of each response, and the total return on investment of the campaign – in real time. A behaviourally...
Article
Digital Marketing, Ecommerce • June 13, 2018
...platform really enables online retailers to bridge the gap between the on and off-site experience, creating a more intelligent marketing strategy as a result. View James’ presentation here. Cutting Through...
Article
Digital Marketing, Internet • November 27, 2015
...same way that there is no guarantee that refurbishing your home will increase its market value. If a job isn’t done well, it won’t achieve its purpose. Time constraints Unfortunately,...
Article
Digital Marketing • January 26, 2018
...stories of the week. Snapchat Announces App Install Ad Updates For some time now, Snapchat has allowed advertisers to attach deep links to the campaigns which allow users to swipe...
Article
Digital Marketing • September 17, 2018
Sometimes being ‘creative’ is hard work. The juices simply stop flowing from time to time, yet the demand for innovative marketing ideas that will make a brand ‘go viral’ do...
Case Study
...standalone topics, rather than having to tackle huge volumes from start to finish. As a result, writers can see feedback in real time and Steen estimates that up to 60...
