Press Release
...successfully turned first-time customers into repeat customers – seeing a 17 per cent increase in repeat purchases within six months of the initial campaign. Excellence in Marketing Innovation (two winners):...
Article
Brand Management, Campaign Management • August 20, 2020
...the lifetime value, and are three times more likely to refer their friends, too. Want ideas for your Black Friday referral campaign? Check out our lookbook. allplants promoted referral for...
Article
Digital Marketing, Email Marketing • March 11, 2019
...overlooked in the heat of the moment, as in the upcoming holiday shopping frenzy. You don’t need to spend time or money on new creative content, aside from developing a...
Article
Automation, Behavioural Targeting • November 9, 2016
...of overwhelming the customer with a myriad of features, the kiosk can make your product stand out, highlighting how it best meets the customer’s real needs (or wants) and laying...
Article
Consumer Behaviour, Customer Experience • September 26, 2017
...spent on desktop hasn’t necessarily declined, but there’s much more time being spent on mobile. Consumers today are time poor, and voice search lends itself to this changing culture Areas...
Case Study
Devising And Executing A Multi-Channel Strategy To Successfully Launch A Private Jet Start-Up Challenge Stratajet, a real-time private jet booking application, spent five years building out a highly-polished service and...
Article
Beauty, Clothing • January 7, 2021
...significant increases in revenue at earlier times in the year to reflect customers’ needs at those times, rather than the highest revenue of the year being determined by when the...
Press Release
...in Mapp Engage ensures precise targeting and tailored campaigns. In addition, mobile push events are now available in the response queue and can be queried in real time. To boost...
Article
Behavioural Targeting, Conversion Optimisation • October 2, 2017
...on Instagram, (Guardian online, Caelainn Barr, 10th December 2016). This highlights the amount of time and impact that online relationships and influence will have on this group. On the surface...
Article
Business, Digital Marketing • October 27, 2014
...to stay ahead of the curve The challenge: staying in the loop seems like a full-time job in itself SEOs need to keep one eye firmly on the changing tide...
