Article
Digital Marketing • January 26, 2018
...stories of the week. Snapchat Announces App Install Ad Updates For some time now, Snapchat has allowed advertisers to attach deep links to the campaigns which allow users to swipe...
Article
Digital Marketing • September 17, 2018
Sometimes being ‘creative’ is hard work. The juices simply stop flowing from time to time, yet the demand for innovative marketing ideas that will make a brand ‘go viral’ do...
Case Study
...standalone topics, rather than having to tackle huge volumes from start to finish. As a result, writers can see feedback in real time and Steen estimates that up to 60...
Press Release
...successfully turned first-time customers into repeat customers – seeing a 17 per cent increase in repeat purchases within six months of the initial campaign. Excellence in Marketing Innovation (two winners):...
Article
Brand Management, Campaign Management • August 20, 2020
...the lifetime value, and are three times more likely to refer their friends, too. Want ideas for your Black Friday referral campaign? Check out our lookbook. allplants promoted referral for...
Article
Digital Marketing, Email Marketing • March 11, 2019
...overlooked in the heat of the moment, as in the upcoming holiday shopping frenzy. You don’t need to spend time or money on new creative content, aside from developing a...
Article
Automation, Behavioural Targeting • November 9, 2016
...of overwhelming the customer with a myriad of features, the kiosk can make your product stand out, highlighting how it best meets the customer’s real needs (or wants) and laying...
Article
Consumer Behaviour, Customer Experience • September 26, 2017
...spent on desktop hasn’t necessarily declined, but there’s much more time being spent on mobile. Consumers today are time poor, and voice search lends itself to this changing culture Areas...
Case Study
Devising And Executing A Multi-Channel Strategy To Successfully Launch A Private Jet Start-Up Challenge Stratajet, a real-time private jet booking application, spent five years building out a highly-polished service and...
Article
Beauty, Clothing • January 7, 2021
...significant increases in revenue at earlier times in the year to reflect customers’ needs at those times, rather than the highest revenue of the year being determined by when the...
