Article
Email Marketing • June 26, 2017
It’s time to appreciate email’s great strength as the original disruptive marketing channel. Email, in fact, is enjoying a renaissance! Those of us who have made email the center of...
Article
Social, Social Media • November 22, 2017
...are 58 times more likely to engage with branded content on Instagram than Facebook and 120 times more than Twitter. It has also been revealed that Instagram users stay 192...
Case Study
...limits from IT · To ramp up testing and targeting during a time when IT resources were limited · Setting the data foundation for a long-term omnichannel, customer-centric personalisation strategy,...
Article
Digital Marketing • April 30, 2018
...of the viewable dwell time, and just 3 per cent for above the fold. These below fold ads were also seen for 2.6 times longer than those above and cost...
Article
Behavioural Targeting, Conversion Optimisation • July 16, 2020
...feedback on what they liked and what they didn’t like. When is the right time to start lead nurturing? Do you start the nurture process as soon as someone has...
Case Study
Digital Marketing, Display Advertising
...mobile, all at sustainable marketing costs. Programmatic buying (RTB) Sociomantic’s proprietary real-time bidder analyses real-time user profiles in combination with streams of shop, performance, and yield data to calculate the...
Case Study
Pioneering a digital workspace for Scottish Natural Heritage New digital workspace delivered on-time, on-budget News articles see engagement increases of up to 80 per cent Mandatory staff reading up from...
Article
Recruitment • May 1, 2014
...receive hundreds of applications from this kind of advert. This is great news if you have the time to sort through swathes of CVs. However, it can be daunting handling...
Article
Conversion Optimisation, CRO • March 21, 2017
...the wider digital mix, it really should be seen as a channel in its own right.” Says Barham. With the travel industry endeavouring to become more and more customer-centric, personalisation...
Article
Brand Management, Campaign Management • August 5, 2021
...including images? All of these things are important of course, but what really moves the needle? Consider the following; 1. Aim for the peak time for your holiday emails Last...
