Article
Automation, Content Management • October 13, 2020
...so you have one single view of all interactions and demographics information about a customer). Your CRM should provide dynamic real-time reporting , enabling data-driven insights that are ever-evolving, consistently...
Article
Design & Build, Ecommerce • December 19, 2012
...for sites where customers are making regular or habitual purchases, but it again reduces customer burden. Be Realistic At the end of the day be realistic. People abandon for many...
Article
Business, Email Marketing • April 15, 2014
...triggered and scheduled messages out the door automatically. Then spend the time you’re saving by automating these routine email activities to improve your other revenue-driving campaigns. DON’T set it and...
Article
Email Marketing • June 26, 2017
It’s time to appreciate email’s great strength as the original disruptive marketing channel. Email, in fact, is enjoying a renaissance! Those of us who have made email the center of...
Article
Social, Social Media • November 22, 2017
...are 58 times more likely to engage with branded content on Instagram than Facebook and 120 times more than Twitter. It has also been revealed that Instagram users stay 192...
Case Study
...limits from IT · To ramp up testing and targeting during a time when IT resources were limited · Setting the data foundation for a long-term omnichannel, customer-centric personalisation strategy,...
Article
Digital Marketing • April 30, 2018
...of the viewable dwell time, and just 3 per cent for above the fold. These below fold ads were also seen for 2.6 times longer than those above and cost...
Article
Behavioural Targeting, Conversion Optimisation • July 16, 2020
...feedback on what they liked and what they didn’t like. When is the right time to start lead nurturing? Do you start the nurture process as soon as someone has...
Case Study
Digital Marketing, Display Advertising
...mobile, all at sustainable marketing costs. Programmatic buying (RTB) Sociomantic’s proprietary real-time bidder analyses real-time user profiles in combination with streams of shop, performance, and yield data to calculate the...
Case Study
Pioneering a digital workspace for Scottish Natural Heritage New digital workspace delivered on-time, on-budget News articles see engagement increases of up to 80 per cent Mandatory staff reading up from...
