Case Study
Captify
...search for interns, Adam soon realised that so much of his team’s time was taken up looking through irrelevant CVs and interviewing candidates who didn’t match their culture. “We decided...
743 search results for "Real-Time Bidding"
Case Study
Digital Marketing, Recruitment
Ingenuity
...roles. Ingenuity found the video CVs, in particular, to be a time-saving and informative addition to the traditional hiring process. Since working together for the first time in 2010, Inspiring...
Article
Content Marketing, Entertainment • July 6, 2015
In-depth: Jerome Hiquet, CMO at Tough Mudder
...to One: Notes on Startups, or How to Build the Future by Peter Thiel. I find it helpful to revisit them from time to time because it helps me to...
Press Release
La Martina Chooses Mapp for Insight-led Customer Engagement
...and shopping habits and their preferences, and to analyse and predict in real time the actions of anonymous visitors and customers on the site. La Martina will use this information...
Article
Design & Build • April 23, 2013
Adventures on the Misinformation Superhighway
...– especially in a time when rivals might be winning your customers through better serving visitors wherever they’re browsing. Myth 5: Responsive sites take more time and are more expensive...
Article
Digital Marketing, Ecommerce • May 4, 2020
Is the Future of SEO in Visual Search?
...such as voice search and, yes, visual search is leading to new ways of searching. Search engines are now much better at establishing a consumer’s real search intent, and matching...
Article
Conversion Optimisation, CRO • June 13, 2017
What Are We Looking For? Search Seminar Takeaways
...is the future of search, making sure we don’t have to spend all of our time on spreadsheets calculating keywords. In five years’ time we won’t be talking about keywords,...
Article
Digital Marketing • May 19, 2015
Figaro Digital Retail Conference May 2015: What We Learned (Pt 1)
...a strategy that takes into account budget, creative, different channels and the approval process. Marketers need to be both proactive and reactive and ensure they’re driven by real-time customer insight...
Article
Campaign Management, Customer Experience • September 7, 2021
Gifting Your Consumers the Best Holiday Campaigns for 2021
...images? All of these things are important, of course, but for what really moves the needle, consider the following: 1. Aim for that peak time for your holiday emails Last...
Article
Business, Digital Marketing • March 21, 2012
Customer Experience is on the Move
...of the UK top 100 retailers do not have mobile-optimized versions of their website even though people spend three-and-a-half times longer and look at three-and-a-half times as many pages on...