Article
Content Marketing, Customer Experience • July 28, 2017
...on creating a new website from scratch or a refresh of an existing site, it’s really important to get the typography right from the start. Scheduling time to ask questions...
Article
Business • June 16, 2016
...when reconnecting. Quality vs Quantity There’s no perfect amount of time to spend talking to someone at a networking event. It’s important not to monopolise anyone’s time, but there’s no...
Article
CRM, Email Marketing • November 27, 2018
...per cent open rate (+30 per cent higher compared with other send outs). This, Jason fervently impressed upon the delegates, is the reality of automation and can be seen directly...
Article
Campaign Management, Coronavirus • April 6, 2020
Cheetah Digital discusses email marketing and how to do it right in times of crisis. Over the past week in the U.S., brands have scrambled to put together messaging regarding...
Article
AI, Behavioural Targeting • July 17, 2019
...of voice and colourful visual content. The nature of them being a start-up allows them to get more personal, meaning that they can communicate authentically and in real time with...
Article
Content Marketing, Digital Marketing • November 4, 2021
...time – as stated by MailChimp, there is never a time of the week in which everyone drops what they are doing and decides to fully engage with their emails....
Job
...appropriate departments at the correct time Write briefs and brief into the studio in a timely fashion Evaluate creative output in terms of quality and profitability Sell creative into clients...
Case Study
...out email marketing for some time, when the European Union’s General Data Protection Regulation (GDPR) took effect, they realized they had to clean up their subscriber database. They needed a...
Article
AI, Automation • March 31, 2026
...of success. One team measured ROI as time saved; another as cost reduction; another as new feature velocity. Frameworks never aligned. When it came time to decide which pilot to...
Article
Video • March 15, 2016
...promotional videos, social media around the event, and take various suggested actions. During the event, the live video is surrounded by real-time social engagements. Post-event, viewers are able to view...
