Article
Apps, Behavioural Targeting • September 10, 2021
...to feel so natural and effortless. For example, when was the last time you had to think about changing gears in your car? You don’t, you just drive. Or the...
Video
Campaign Management, Digital Marketing
Article
GDPR, Personalisation • February 21, 2022
...for example, who put customer obsession at the heart of their business and iterate their product based on constant, real-time customer feedback, and using metrics such as NPS and daily...
Article
Campaign Management, Digital Marketing • May 4, 2020
...audiences, each has unique values and works well side-by-side within an ever-evolving ecosystem. I’ve worked within the mobile industry for most of my career, and the COVID-19 outbreak became “real”...
Company
Article
CRM, Digital Marketing • October 11, 2021
...dilemma: they need CRM, they know it can work and deliver real value. But can they take the risk? Can they afford not to? It is time to stop repeating...
Article
Digital Marketing, Display Advertising • September 4, 2018
...things are done, especially in such a data driven industry, there is still huge scope to harness consumer data, target them with real-time ads, and maintain the privacy of their...
Article
Digital Marketing, Educational & Vocational • May 12, 2020
...make sure you’re keeping to schedule, you’re moving on to the next section of the agenda at the right time, and that everyone’s valuable time is spent wisely and judiciously....
Article
Content Marketing, Customer Experience • June 26, 2019
...the products to the identified audience needs. Whereas in the awareness stage, content works to build trust and realisation that your brand understands the customer, this stage introduces individual products....
Case Study
Display Advertising, Email Marketing
...creating a £1 million lost opportunity, and precisely where campaign ROI is five times higher for new customers than existing ones. Claire Andrews, Marketing Director at Mazda UK said, “Having...
