Article
Campaign Management, Digital Marketing • May 4, 2020
...audiences, each has unique values and works well side-by-side within an ever-evolving ecosystem. I’ve worked within the mobile industry for most of my career, and the COVID-19 outbreak became “real”...
Company
Article
CRM, Digital Marketing • October 11, 2021
...dilemma: they need CRM, they know it can work and deliver real value. But can they take the risk? Can they afford not to? It is time to stop repeating...
Article
Digital Marketing, Display Advertising • September 4, 2018
...things are done, especially in such a data driven industry, there is still huge scope to harness consumer data, target them with real-time ads, and maintain the privacy of their...
Article
Digital Marketing, Educational & Vocational • May 12, 2020
...make sure you’re keeping to schedule, you’re moving on to the next section of the agenda at the right time, and that everyone’s valuable time is spent wisely and judiciously....
Article
Content Marketing, Customer Experience • June 26, 2019
...the products to the identified audience needs. Whereas in the awareness stage, content works to build trust and realisation that your brand understands the customer, this stage introduces individual products....
Case Study
Display Advertising, Email Marketing
...creating a £1 million lost opportunity, and precisely where campaign ROI is five times higher for new customers than existing ones. Claire Andrews, Marketing Director at Mazda UK said, “Having...
Article
...China compared to the same time last year. InTime Department Stores, one of China’s largest national retailers, did a livestream from their shopping malls, and partnered with Alibaba to create...
Article
Conversion Optimisation • March 19, 2020
Many of the classic KPIs recommended by industry experts, and used by marketers and analysts are merely ineffective snapshots. Why? Because they only consider small timeframes, and they don’t give...
Article
Analytics, Behavioural Targeting • May 4, 2021
...see an increase in cross-sell revenue by 22 per cent (Constellation Research), a 49 per cent increase in spontaneous purchases by consumers (Segment Research), and 19 times more likely to...
