Article
Apps, Brand Management • April 21, 2020
...Stories don’t require big budgets or time investments. Final thoughts… Be human. Use empathy towards your audiences. We’re all facing this challenge together. Be respectful. Digital fatigue is real, and...
Article
...typically measured and professional tone of voice that many B2B brands use. This is misplaced thinking, based on the division of B2B and B2C. In reality, there are businesses, there...
Article
Beauty, Behavioural Targeting • April 21, 2020
...By comparing these numbers with the same time last year, they’ve gained powerful insights into the impact of COVID-19 on business. We’ve all read the news on how the virus...
Article
Social Media • February 27, 2018
...scenarios when they happen? Social media is so widely used and offers such real-time interaction that this is now a key channel in every communications plan. Having a defined, documented...
Article
Ecommerce, Mobile • December 19, 2016
It’s almost the most wonderful time of the year. First though, it’s time to spend (probably too much) money on gorgeous gifts for your loved ones and to order that...
Company
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Content Marketing, Digital Marketing • August 23, 2021
Have you been putting a great deal of time and energy into your marketing campaign with poor results? It may be time you re-evaluated your strategies. All marketers have struggles...
Article
...real killer, though, has been the fact that intranets haven’t really come that far since their launch in the 90’s. As companies have learnt the value of Big Data, more...
Article
Apps, Behavioural Targeting • September 10, 2021
...to feel so natural and effortless. For example, when was the last time you had to think about changing gears in your car? You don’t, you just drive. Or the...
Article
GDPR, Personalisation • February 21, 2022
...for example, who put customer obsession at the heart of their business and iterate their product based on constant, real-time customer feedback, and using metrics such as NPS and daily...
