Video
Marketing AI: Separating hype from reality
745 search results for "Real-Time Bidding"
Video
What’s really works in Paid Media for B2B
Article
Social Media • April 15, 2014
Character Counts
...the boundaries of what the medium can achieve. One of these was the #JFK50 project, launched by CBS News in November last year and chronicling – in real-time – the...
Event
18 May, 2017
Digital Marketing Summit 18 May 2017
...plenty of quality networking opportunities. Altogether, making your time out of the office efficient, relevant, and valuable. Join 200 delegates and a team of expert speakers as they examine current...
Event
05 May, 2016
Digital Marketing Summit 5 May 2016
The Figaro Digital Marketing Summit is a full-day event where marketers from brands and agencies have the opportunity to listen, learn and connect. Join 200 delegates and a team of...
Article
Apps, Digital Marketing • June 18, 2019
How Experiential Retail Is Reshaping The High Street
...shop visits. Everytime. Pre-internet household names have had to quickly realise that they can’t simply continue to go toe-to-toe with the slick machinery of ecommerce. No, but what they can...
Article
Charities, Content Management • July 17, 2015
The Art of Engagement
...blogs and retailers including Topshop and Harvey Nicholls. It worked because Iris is so respected in the fashion world; it was authentic and it brought real kudos to the exhibition....
Article
Data, Digital Marketing • October 1, 2018
Beyond The Click: Let’s Stop Obsessing With Meaningless Data
...that through real time brand purchase intention surveys, behavioural analysis and shifts in attitude takes us to a higher commercial place. So let’s be data driven but this time…with meaning....
Article
Budgets, Content Management • June 21, 2021
Video Content Marketing Success: It’s as Easy as Falling off a Bike
...more than 500 million times. The videos tend to be of him staying on the bike – but what you are seeing is the result of him failing over and...
Article
CRO, Digital Marketing • July 2, 2018
Figaro Digital Marketing Summit Roundup 20 June (Part Two)
...Communications Director at Emarsys delivers a presentation on the narrowing gap between the readiness of AI marketing solutions to execute on real-time B2C marketing campaigns, and the readiness of marketers...