Video
Marketing AI: Separating hype from reality
745 search results for "Real-Time Bidding"
Article
Apps, Customer Experience • March 11, 2020
The Subscription Economy (Part Two)
Part Two of our report on the Touchnote panel discussion, which was held in February. Four industry professionals, Gousto CMO Tom Wallis, Perky Blenders Co-Founder Victoria Cozens, Financial Times Marketing...
Video
What’s Really Working on Paid Social?
Article
UX • June 14, 2019
What Are Personas And How Can They Benefit Your Business?
...understand potential customers. Cardtronics operates in a competitive marketplace and the insight and empathy provided by personas really helped their salespeople to connect with customers giving them a real advantage....
Video
What Retail Personalisation Really Looks Like
Article
Analytics, Behavioural Targeting • July 28, 2020
Twelve Steps to Strengthening Your Ecommerce Strategy and Retaining Online Customers
...website? Examples include getting a really good online chat tool or chatbot, and improving your search and filter so you can really capitalise on the breadth of product you can...
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Digital Marketing, Digital Marketing Summit
What’s Really Working on Facebook Ads
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Digital PR That Drives Real Business Value
Video
Well of course. But … Really?
Article
Digital Marketing • September 9, 2015
Marketers Who Matter: Mary Harper at Standard Life
...now refining this based on actual behaviours to achieve even more relevancy using various technologies such as multivariate testing, propensity modelling and real-time targeting. It’s early days, but has huge...