Article
UX • June 14, 2019
...understand potential customers. Cardtronics operates in a competitive marketplace and the insight and empathy provided by personas really helped their salespeople to connect with customers giving them a real advantage....
Video
Article
Analytics, Behavioural Targeting • July 28, 2020
...website? Examples include getting a really good online chat tool or chatbot, and improving your search and filter so you can really capitalise on the breadth of product you can...
Video
Digital Marketing, Digital Marketing Summit
Video
Article
Digital Marketing • September 9, 2015
...now refining this based on actual behaviours to achieve even more relevancy using various technologies such as multivariate testing, propensity modelling and real-time targeting. It’s early days, but has huge...
Video
Video
Article
Social Media • April 15, 2014
...the boundaries of what the medium can achieve. One of these was the #JFK50 project, launched by CBS News in November last year and chronicling – in real-time – the...
Event
18 May, 2017
...plenty of quality networking opportunities. Altogether, making your time out of the office efficient, relevant, and valuable. Join 200 delegates and a team of expert speakers as they examine current...
