Article
Behavioural Targeting, Brand Management • June 2, 2021
...on time, effort, and money. One and done. Lovely! In reality, though, the purely rational approach often lacks meaning and significance. Whilst this type of invitation may be fitting for...
Article
Brand Management, Budgets • September 21, 2020
...are having to cut advertising spend at a time when it is vital that brands stay front of mind to their target audience. With just eight per cent of customers...
Article
AI, Analytics • February 2, 2021
...quite some time, and the rise of reality TV shows immensely fuelled its growth. The rising popularity of social media turned influencer marketing into the industry it is today. One...
Article
AI • April 12, 2018
...humans at Jeopardy Recognize and sort images better than humans can Tell when a person is angry, just by looking at their face Sort tomatoes really, really quickly and efficiently...
Article
SEO • July 9, 2013
...last year, but it’s becoming quite potent now from a PPC perspective. There are still opportunities to adopt Google+ and make it really work for you. Generally though, my advice...
Event
20 Jul, 2017
Join an audience of 500 senior marketers and up to 40 speakers from the brands, agencies and technology providers who are shaping the UK’s digital landscape for a full day...
Article
Educational & Vocational, Mobile Apps • May 16, 2013
...as a hidden gem. What we wanted to do was really put it on the map. Part of that involved creating a new brand and visual identity, and we ran...
Article
Mobile • July 18, 2012
...was one from Sara Cox and you could see the huge download spike that followed that – almost in real time.” Initially launched in March 2010, at which point the...
Article
Customer Experience • October 14, 2016
...really important that I don’t knock Tesco but it’s really difficult not to. But they have actually realised this and they have started putting their people at the heart of...
Article
Content Management, Digital Marketing • April 19, 2016
...to better engage individuals and communities, brands and marketers sifted through the deluge of newly available data. Applications like Apache’s Hadoop, says Cochrane, enabled them to do this in real-time,...
