Case Study
Seagate
...In addition to visitors who navigated their website, Seagate.com had a lot of view-through visitors—ie visitors who came to their website but didn’t click on anything. Marketers at Seagate wanted...
897 search results for "Pay Per Click"
Article
Content Marketing, Customer Journey Mapping • March 15, 2021
Celebrate Your Customer: Do These Eight Things to Improve Birthday and Milestone Programmes
...well, there are big rewards. These programmes typically outperform other tactics, with 481 per cent higher transaction rates, 342 per cent higher revenue per email, 179 per cent higher unique...
Article
Behavioural Targeting, Business • February 21, 2014
Lights, Camera, Call-to-Action: Moving Consumers with Video
...future will be dominated by video. By 2017, according to Cisco, 69 per cent of all internet traffic will be video and you’d be hard pushed now to find a...
Article
Conversion Optimisation, CRO • April 29, 2020
Three Innovative PPC Approaches to Trial Post-COVID-19
...our script added an alternative keyword that led to a 300 per cent increase in conversions, a 17 per cent decrease in Avg. CPC, a 76 per cent decrease in...
Article
Display Advertising, Search • February 19, 2019
Paid Search, Display & SEO Seminar Roundup: 14 February 2019
...Google store visits. Volvo’s partnership with Adthena yielded great results: three times increase in clicks, 97 per cent improvement on new car configurations and 50 per cent decrease in CPA....
Article
Digital Marketing • August 11, 2015
Figaro Digital Summer Conference 2015 Round-up Part 4
...on digital media, but less than one per cent of this is put into optimisation. Fifty-three per cent of businesses plan to increase their budget for conversion optimisation in 2016....
Case Study
MyOptique
...email of 74 per cent An increase of 12 per cent for revenue per 1000 emails sent (RpK) Overall order value (minus returns) has increased by 33 per cent. ...
Case Study
Direct Line for Business
...to provide full results. That said we can report that the click-to-quote conversion has increased by an impressive 11 per cent from 32 per cent to 43 per cent. ...
Article
Digital Marketing, Email Marketing • September 2, 2021
The Enduring Appeal of Email for Marketers
...consumers today. Personal, transactional, and timely email marketing campaigns consistently outperform other digital channels when it comes to generating higher-than-average open and click-through rates. According to the Data & Marketing...
Article
Affiliate Marketing, Behavioural Targeting • May 25, 2015
Figaro Digital Retail Conference – May 2015: What We Learned (Pt 3)
...overhauled the affiliate, CRM and email programmes. The ecommerce revenue and conversion rates increased significantly over the Christmas period. Ruud’s key takeaways: support customers who are not ready to purchase...