Article
Content Management, Conversion Optimisation • February 27, 2020
...is this really true? There is a clear difference between voice search and voice assistants, although the lines can get blurred. As such, many statistics are misused and perhaps overinflate...
Article
Digital Marketing, Social Media • April 21, 2015
...CEO, WAYN.com (Where Are You Now?) “When you’re looking for some measure of success, it usually comes down to clicks, or last click attribution. Is that really what’s creating the...
Article
Email Marketing, Engagement • November 4, 2020
...choose the best performer for your campaign. Pre-header The more information you can provide to engage the user before they actually open the mail, the better the chances are they...
Case Study
...an annual event, and not a frequent purchase. Rather than lose contacts who only want to hear about holidays on a seasonal basis, anyone clicking on the mandatory opt-out link...
Article
Social Media • September 16, 2015
...marketing, particularly video, with the launch of Twitter Video and Periscope at the beginning of 2015, and the introduction of native video ads on Snapchat in June. The demand for...
Article
Content Management, Content Marketing • June 21, 2017
...determining factors on how much you pay Facebook per advertisement is called a relevance sheet score,” says Joy. “Facebook decides what to charge per click based on how much it...
Article
B2B, Campaign Management • March 2, 2020
...and non-qualified keywords, and how bidding intelligently can improve campaign performance. Write your ad copy in a way that appeals to a B2B audience, and dissuades consumers from clicking on...
Case Study
...to DSA campaigns without RLSA, the new approach has delivered big wins: the click-through rate is 281 per cent higher, conversion rate is 230 per cent higher and ROI is...
Article
Charities, Data • August 31, 2017
...example: studies have found that 60 to 70 per cent of people with asthma don’t take their asthma medicines as prescribed, due to a mixture of personal beliefs and experiences....
Article
Email Marketing • July 23, 2015
...your fingertips. Discover how you measure up across more than 15 open, click-through and list churn metrics, plus get insights on: • Deeper metrics, such as click-to-open rate and transactional...
