Article
Campaign Management, Content Marketing • July 1, 2020
...appear in images) but this new feature gives the option to add another clickable incentive to the text itself. Being able to add clickable links to captions is a long-wished-for...
Article
Behavioural Targeting, Consumer Behaviour • February 17, 2021
...annoying when sites take an age to load and when they finally do load, all of the blocks are shifting around on the screen so you click on something you...
Article
Consumer Behaviour, Content Management • February 19, 2021
...Wastage in Paid Search to Improve your ROI Chris Liversidge, CEO of QueryClick, talks about how to integrate paid search, display, and organic to benefit performance marketing optimisation. He gives...
Case Study
Design & Build, Email Marketing
...increase in direct desktop sales in the first 48 hours of each email campaign, with 1511 per cent increase in mobile transactions, and 850 per cent increase in mobile revenue....
Article
Social Media • July 13, 2016
...to click on a sponsored post as they are an online ad.” 25-34 year-old #Instagram users are now just as likely to click on a sponsored post as they are...
Article
Social Media • March 1, 2012
...channel, and not treating all channels the same way. Tailoring what you’re doing per the channel and per the customer who’s going to be there. It’s about knowing how people...
Article
Behavioural Targeting, Consumer Behaviour • January 7, 2022
...As a marketer, you should track everything you do. In a number of organisations, marketing is still perceived as a cost, and it’s essential to shift this perception and become...
Article
Attribution Modelling, Behavioural Targeting • March 2, 2021
QueryClick explains why it’s important for retailers to adopt an effective attribution strategy. Like any other industry, retail marketers need to work hard to demonstrate ROI and effectiveness of their...
Article
Content Management, Content Marketing • August 17, 2017
...were able to achieve a 6 per cent UK growth during the campaign period, and a 15 per cent growth following it – watch the full video to learn more...
Article
Data, Digital Marketing • March 11, 2021
...has increased. 7. Emails achieve high attention rates Open rates of more than 20 per cent, and click rates of several percent account for the success of emails. Hardly any...
