Article
Email Marketing, Multi-Channel Marketing • November 11, 2015
...when contemplating who you are realistically going to reach from a single campaign. How many members have opened or clicked on one of our marketing emails in the last 120...
Article
Pay Per Click, SEO • June 17, 2014
...data. Check the percentage of anchor text per page. Scrutinise site-wide links and note links from de-indexed sites. Find anomalies: if you’re a UK business selling to the UK you...
Article
B2B, Digital Marketing • March 16, 2020
...product feature in our videos, or we don’t have big B2C budgets. I get these concerns, and I’m not suggesting that you have to be super provocative to make some...
Case Study
...Video Cloud for its Christmas 2012 campaign and saw great success. Using a customised Video Cloud player, customers were able to click directly on products floating through the video and...
Article
Analytics, Automation • May 9, 2017
...Take advantage of AI in order to perform proper split testing and come up with accurate conclusions. Ben Tomlinson: Don’t Let Your Email Marketing Become A Laggard Email, as a...
Article
Ecommerce, Mobile • August 11, 2011
...may give you further ideas for refinements. For instance, people may be searching extensively for brand names (Philips TVs), or gender-specific items (men’s jumper) – these keywords may uncover refinement...
Event
23 Feb, 2023
REGISTER HERE Efficiency: it’s something all marketers strive towards. But what happens when your meticulously crafted content and paid ads are simply not getting the cut-through they deserve? In an...
Article
Digital Marketing • December 3, 2019
...previous behaviour. 3. Implement true cross-channel personalisation Even in 2019, true cross-channel personalisation is often a desire rather than a reality. A report by Invesp reveals that only 30 percent...
Article
Digital Marketing • December 18, 2019
...for all users and encourages customers to journey deeper into the site. 5. Clear focus states Not everybody has heard of focus states, but you come across them every day...
Article
CRM, Email Marketing • May 27, 2016
...support for your ESP. 2. Set objectives. This is super, super important. You need to make sure that your objectives for your digital marketing feed into your overall objectives as...
