Case Study
Krispy Kreme
...90 per cent with 0.61 per cent of visitors going on to make a transaction compared with 0.32 per cent previously. Page views are up 58 per cent and the...
897 search results for "Pay Per Click"
Article
Campaign Management, Data • May 19, 2021
Five Reasons Why Facebook Ads Can Be More Effective Than Google Ads
...lot stronger. With click through rates of two to three per cent on Facebook, this means that the remaining 97 to 98 per cent of users have seen the ad...
Article
CMS, Ecommerce • January 29, 2020
How to Write Search Friendly Title Tags
...which result to click on. Preparing effective title tags requires thinking from both human and robot perspectives, meaning it’s both an art and a science. Where are title tags displayed?...
Article
AI, Content Management • May 23, 2017
Figaro Digital Marketing Summit Roundup
...which type of advert convinced them to click on it. This way, Addition+ was able to serve more engaging content, creating a unique and personalised experience. James Erskine: Investing On...
Article
Analytics, Consumer Behaviour • June 17, 2016
Google Analytics: Advanced Segmentation
...if their new blogging activities are affecting purchases. Under Enhanced E-commerce, select Purchased an item. Depending on your product, it may be pertinent to set some revenue parameters per...
Article
Behavioural Targeting, Brand Management • June 10, 2020
This Marketing Strategy Will Drive Sales and Business Growth Post-COVID
...This may cause marketers to panic and throw their limited budgets at paid digital marketing channels like pay-per-click (PPC) advertising. But these channels are set to aggressively rebound in cost...
Case Study
Lovehoney
...four times higher for site search users versus non-site search users. In addition, average revenue per visit is 16 percent higher for visitors who use site search, and the abandonment...
Article
Content Marketing, Email Marketing • July 8, 2014
Thinking Outside the Inbox
Tim Ewington, Co-Founder & Strategy Director at ShortList Media, talks to Figaro Digital about the daily email newsletters Emerald Street and Mr Hyde and explains how brands can develop deeper...
Case Study
Boden
...are worth upwards of 215 per cent more per visit than non-site search users. SLI’s full-service expert approach, combined with the fast and easy implementation of Learning Search, led Boden...
Press Release
Mapp Cloud Winter Update
...performance and facilitates optimisation and control of campaigns. Customers can compare the performance of Google Ads with data from other marketing activities and continually assess the development of their advertising...