Article
Search, SEO • November 15, 2016
...Once, when you Googled something, it offered you multiple websites to answer your question. Click on the second or third, and that site gets a nice, healthy click. Bingo. But...
Case Study
Content Marketing, Digital Marketing
...account gets a makeover: Red Hot Penny rebuilt ads and campaigns from the ground up, A/B testing copy for the best conversion rates. Google Click ID tracking was put in...
Case Study
...since coming to Silverpop, including: Highest open rate ever recorded for a sales campaign — 53 per cent Highest click-through rate ever recorded for a sales campaign— 49 per cent...
Case Study
Analytics, Behavioural Targeting
...in new business enquiries. For this reason, we focused on improving their AdWords campaign to increase its performance and improve its ROI. This included adding conversion tracking, reducing click spend...
Article
AI, Digital Marketing • March 31, 2026
AI hasn’t just changed search, it has changed how decisions are made. Buyers are forming opinions earlier than ever, often before they reach your site and sometimes without clicking at...
Article
...email is sent from an individual shows a 2.8% rise in clicks. Furthermore including words like most, VS and secret in the subject line have been shown to improve click...
Article
Business, Usability • March 13, 2012
...ability to highlight clicks on elements that weren’t clickable, again based on trends across a significant sample size. This list is not exhaustive; however, it gives a flavour of some...
Article
Email Marketing • September 27, 2016
...marketers. ‘The State of Digital Personalisation in 2016’ [http://www.adestra.com/state-digital-personalisation-2016/ ], sponsored by Adestra, highlights that over three quarters (76.5%) of marketers are personalising emails using personal data that is collected...
Article
Content Management, Design & Build • September 4, 2017
...per cent longer average session lengths, 35 per cent lower bounce rates and 25 per cent higher ad viewability. The resounding outcome of these case studies, A/B tests and research...
Press Release
...this role in Jaywing’s Performance and Media Science team. What drew me to Jaywing is the agency’s ethos of collaboration and creativity, which really aligns with me personally. I’m looking...
