Press Release
...extra effort into giving personalised gifts to our family. Four in 10 consumers stated that they will create personalised gifts to give to family members they won’t see on Christmas...
Job
...the biggest brands to understand their customer base and use this insight to automate personalised multi-channel marketing. We are looking for a UI developer with great front end skills...
Article
Behavioural Targeting, Consumer Behaviour • July 7, 2017
...spend the most, but Birchbox found that this segment is actually only 20 percent of the market. The other 80 percent is the draw for Birchbox– and targeting this audience...
Article
Digital Marketing, Ecommerce • June 13, 2018
...most out of your Pay Per Click budget. In this quick fire presentation, Gareth outlined 10 targeting options in 10 minutes to show you how you can really figure out...
Article
...services have, with Bloomberg revealing in 2016 that the reason the artificial intelligence personal assistant from startup X.ai, lovingly named Amy Ingram, sounds remarkably like a real person is because...
Article
Email Marketing, Engagement • July 20, 2018
...and LinkedIn trainer Greg Cooper estimates in a current article that “your mailing list will shrink by 20, 30 or even 60 per cent.” Why Renewed Opt-In Is Mandatory Personalisation...
Article
...to provide postcodes, names, and email addresses to receive any perks. The data makes it possible for McDonald’s and Burger King to offer off-hours perks, special menu items, and one-tap...
Article
CRM • February 13, 2019
...healthy relationships. The Personal Touch Personal attention makes the heart grow fonder, whether it’s personalised messages, bespoke recommendations, or birthday and anniversary messages. When asked about the role of personalisation...
Article
• September 6, 2019...She told us that, although 92 per cent of CMOs think paid search is important, only 41 per cent actually track how well they’re performing compared to their competitors. Lorna...
Article
Consumer Behaviour, Customer Experience • June 11, 2021
...them feel valued and respected. And getting this right can pay off greatly for brands, including a 231 per cent increase in loyalty membership, 87 per cent increase in email...
