Article
AI, Digital Marketing • June 19, 2018
...world own an AI device such as a robot or an automated personal assistant, and one in three (32 per cent) say they plan to buy an AI device. That...
Article
Content Marketing, Customer Experience • February 12, 2018
...you’ve found your soul mate, your perfect match, you simply know because you are better with them than without. And it is no different when you find your perfect digital...
Article
AI, Mobile • December 19, 2019
...overload, the answer lies in delivering personalised and relevant customer experiences driven by data. To illustrate the effectiveness of this approach, Harvard Business Review has documented the financial payoffs of...
Video
Digital Marketing, Digital Marketing Summit
Event
21 Nov, 2024
To get a handle on the fads and the no-brainers, benchmark tactics with peers facing the same challenges, and identify actionable tactics to rocket conversion, join us at Soho House...
Article
...connect their ERP systems directly to suppliers, triggering automated orders with a single click – or no click at all. Manufacturers selling to wholesalers can seamlessly integrate procurement systems, reducing...
Event
06 Jul, 2023
...Data, Performance Marketing, Web Build, eCommerce, and more. The summit is a great day out for marketers looking for solutions to their digital projects and challenges. In sync with the...
Article
Digital Marketing, Email Marketing • December 18, 2019
...The majority of e-mails are read on mobile, so having an awkward-looking design on mobile but an impeccable one on desktop simply doesn’t cut it. Segmentation and Personalisation Personalisation pays...
Article
Video • March 15, 2016
...of personalisation as data-driven lead nurturing that allows marketers to send hyper-relevant content, generating high response rates. Marketers can personalise many areas of marketing, including video marketing. Rather than sending...
Case Study
Digital Marketing, Email Marketing
...equal performance with the secondary banner for Evans Cycles’ entire selection of clearance bikes (each drawing 25 per cent and 26 per cent of links, respectively). It gets more impressive...
