Article
Mobile, Search • April 13, 2016
...code. Small changes to the design of the page and following regulations on the sizes of design files and the sections where CSS and Javascript is permitted can result in...
Article
AI, Digital Marketing • November 8, 2017
...75 per cent increase in opens and a 35 per cent increase in click through rate. Will AI Get You Promoted Or Replaced? Phrasee’s CCO Stefan Britton has a lot...
Article
Attribution Modelling • April 4, 2019
...wasted. The trick is figuring out which half’. Attribution involves identifying a common set of customer interactions which might be called ‘touchpoints’ or ‘events’, and then assigning a percentage value...
Article
Content Marketing, Digital Marketing • July 7, 2015
...Mondays’ message,” says Rhodes. From a rail-side billboard asking ‘All work and no pay?’ to road signs reading ‘Stop faking it… Try a new position’, Reed.co.uk’s messages painted the UK’s...
Article
Beauty, Consumer Behaviour • August 24, 2021
...has significantly increased over the last 12 months as consumers look for harder-working skincare products. Forty-three per cent of UK consumers admit they have simplified their daily beauty regime during...
Article
Pay Per Click • September 1, 2017
...as a static IP and cookie ID will be used. Human – When an ad is placed on a site without payment or permission by hijacking the intended ad, a...
Article
Content Management, Customer Experience • November 28, 2024
...it perceivable? Can users perceive your information regardless of sight or hearing? Is your site screen reader-friendly? Is it operable? Can you perform the actions you need to without a...
Article
Behavioural Targeting, Content Management • May 25, 2015
...with 13 per cent of Footasylum’s lapsed subscribers – 11.5k people. Jenna’s takeaways: analyse users’ past behaviour. Create specific customer journeys. Tailor content and personalise the experience. Monitor performance and...
Case Study
...visitor figures. Organic unique visitors are now up 37 per cent; PPC cost-per-visitor is down 26 per cent. And PPC click-through rates are up 49 per cent. “We are seeing...
Case Study
...just 0.005p. With links included in the posts, World of Wallpaper saw an increase in the number of clicks through to site – by 2773 per cent month on month....
