Article
Content Marketing • October 30, 2017
...the page, and encourage users to click to read more. All meta descriptions should be between 130 and 150 characters, including spaces, in order to fit perfectly on SERPs and...
Article
Brand Management, Campaign Management • August 5, 2021
...more eye-catching. Case in point: animation. We found that the use of animation in email content increased click rates by 2.2 per cent but our model found no statistically significant...
Article
Digital Marketing • July 31, 2016
...now has 1.7billion monthly active users, up 15% from last year, with 1.57billion mobile monthly active users. That’s more than double the population of Europe! Say Goodbye to Converted Clicks...
Case Study
...revenue to the same cost-of-sale goals. Since its UK launch, the FBX campaign yielded an average click-through rate of 0.282 per cent and an average conversion rate of 4.029 per...
Article
Campaign Management, Customer Experience • September 7, 2021
...Case in point: animation. We found that the use of animation in email content increased click rates by 2.2 per cent, but our model found no statistically significant contribution on...
Article
Affiliate Marketing, B2B • April 11, 2017
...the best leverage? “Social media is an important aspect of any B2B marketing strategy, especially as the personalized nature of social channels makes them most convenient place for prospects to...
Case Study
...not intrusive. Results – Nine million unique users reached – 70,696 clicks and engagements – 0.35 per cent CTR on display – 0.88 per cent on Facebook – 4.78 per...
Article
Content Marketing, Customer Experience • July 12, 2017
...up to fail. How? Well, if you don’t prompt your readers to ‘call now’ or ‘find out more’ then they may very well click off your site. Here you can...
Article
Ecommerce • October 9, 2015
...competitively benchmark your brand against others, and you can see your cost-per-click as well as your impression share. You’re also able to add promotions, but you need to make sure...
Article
Attribution Modelling, Campaign Management • January 11, 2021
...also worrying signs that it is directly influencing the nature of spend. In fact, research carried out by QueryClick points to the fact that 67.5 per cent of Marketing Directors...
