Case Study
Glenigan B2B Audience Targeting
...with their target audience and improve the performance of their paid search campaigns. Solution Our first move was to make sure that paid search activity was connecting with quality users....
688 search results for "Paid Search"
Article
Business, Design & Build • October 10, 2011
Integrate to Accumulate
...learning from (slower) mistakes that may be made when selecting keywords for natural search. By integrating your paid and organic search, you can perform gap analysis to identify important opportunities...
Article
AI, Content Marketing • November 20, 2018
Paid Search, Display & SEO Seminar Roundup: 15 November 2018
Last Thursday, Figaro Digital hosted a Paid Search, Display & SEO Seminar at The Hospital Club, Covent Garden. Our speakers gave important tips on how to maximise the content you...
Event
13 Feb, 2020
Paid Search, Display, & SEO Seminar 13 February 2020
Our speakers will discuss some of the key topics relating to paid search, SEO, and display marketing. As well as engaging presentations, you will have the chance to network with...
Article
Conversion Optimisation, CRO • June 13, 2017
What Are We Looking For? Search Seminar Takeaways
...Dynamic Search Ads, to audience targeting and enhancing your data understanding. We take a look at the day’s key takeaways. Paid Search, Paid Social and Video Within The Customer Lifecycle...
Case Study
Lipsy
...its own. Organic search ranking improvements and paid search channels combined have helped Lipsy take up more result real estate across all devices, and significantly increase their top-level revenue.” ...
Event
08 Jun, 2017
Search Marketing Seminar 8 June 2017
As the consumer journey becomes ever more complex and conversion paths are stretched, it is imperative that marketers maximise the synergy of Paid Search and Paid Social. During this session,...
Case Study
Digital Marketing, Display Advertising
Boux Avenue
...boost its offering across paid search, display retargeting and paid social. Opportunities to scale generics cost effectively are limited, so one option, of reinvesting the generic budget in other channels...
Article
Search, SEO • January 29, 2019
What Is Position Zero And Why Should You Care?
...search results are being pushed further down the page. First, there was paid search – and we all know just how well paid and organic search campaigns can work in...
Case Study
Zoggs
...new Paid Search strategy, Red Hot Penny’s Organic Search team conducted an audit of the Zoggs’ website and updated the content on category pages. Compiling keyword research and enlisting the...