Article
Attribution Modelling • April 4, 2019
...before they ‘settled’, and the customer may have interacted with your company through TV, social media, and internet search results (both paid and organic) before they decided to buy. So...
Case Study
...people to donate to the charity would be to implement a paid social strategy and after seeing the campaign media themselves they recognised that the emotive imagery would encourage high...
Event
24 Oct, 2024
Join us for a jam-packed day of 1-2-1 meetings, workshops, networking, and presentations from expert speakers on AI, SEO, Video, PPC, Email Marketing, CRM, CRO, Content Marketing, Paid Social, Data,...
Company
...Search Marketing and Social Media all underpinned by our AI-powered digital optimisation and analysis proprietary technology, Codex. Our client base includes BBC World Service, Tesco Bank, General Mills, Blackcircles.com, Royal...
Article
Behavioural Targeting, Consumer Behaviour • October 28, 2020
...hoping the next one will be more relevant. At worst, you’ll unsubscribe. According to the DMA’s research, only 55 per cent of marketers think more than half of all the...
Case Study
Brand Management, Content Marketing
...home with an enjoyable meal in moments. This will dominate digital food platforms over four months, catching consumers online through paid media, pre-roll and social media ads and at POS...
Press Release
...range of measures to increase sustainable customer engagement and optimise ROI in cross-channel marketing are listed. The tool covers areas including website personalisation, email automation, mobile and social media, paid...
Press Release
...include Breast Cancer Care, My House of Memories, Legendary Rootz and UGeo. Founded in 2007, Yodel Mobile specialises in full-funnel mobile marketing strategies, including app store optimisation (ASO), paid media...
