Article
Conversion Optimisation, CRO • March 21, 2017
As Head of Paid Media, John Barham has several areas of digital marketing under his remit, from paid search, to paid social, to mobile and their current focus, CRO. “One...
Event
14 Nov, 2019
Our speakers, from Brainlabs, Bauer Media UK, Edit, Found, and Liberty Marketing, will discuss Google ads, paid search, SERP, goal-focused digital marketing, and more. As well as engaging presentations, you...
Article
• November 19, 2019Our Paid Search, Display & SEO Seminar last Thursday gave delegates the chance to hear from industry experts, gain useful tips to take back to the office, and have their...
Article
Attribution Modelling, Consumer Behaviour • February 21, 2018
...insights and answered questions, covering the latest trends in paid search and SEO. Here, we take a look at the key takeaways from the #FigDigSearch seminar. Using Search Intelligence To...
Event
14 Apr, 2016
...The Figaro Digital Paid Search & SEO Seminar is open to brand marketers only. These events are free to attend for brand marketers but spaces are limited. You will be...
Article
Content Management, Content Marketing • February 17, 2020
Last week, delegates joined our Paid Search, Display, and SEO seminar in Covent Garden’s h Club for an insightful afternoon led by industry experts from Found, Crafted, Browser Media, Edit,...
Article
Digital Marketing, Display Advertising • September 4, 2018
Last Thursday, Figaro Digital were joined by digital marketers interested in Paid Search, Display, and SEO at The Hospital Club, Covent Garden, for an informative afternoon of presentations and networking....
Case Study
...Media, Paid Social, Organic Search, Creative Content and Copywriting to increase the revenue and profitability of the business. Paid Search account overhaul: First stop, Red Hot Penny took over their...
Article
Conversion Optimisation, CRO • April 29, 2020
...the organic search terms which are receiving the most impressions. Add the search terms as exact match keywords to a paid search campaign and you’re done. Thanks to Search Console,...
Article
Analytics, Behavioural Targeting • June 9, 2020
...Trends data.” Whilst fulfillment and delivery comes with its own problems, our Head of Paid Search, Sean Healy, discusses the opportunity for retailers to invest in paid search to capture...
