Paid Search, Display, & SEO Seminar 13 February 2020

We all know that the purpose of SEO is to drive traffic to our websites, but does it really work as a performance channel? Hannah discusses whether SEO is effective in improving brand performance.

Focusing on speed across all digital journeys can be the fastest way to increase your bottom line and improve digital success. From site speed to clear UX, Ian will highlight how and why speed is evermore important, how to improve site speed, and how to compare performance indicators.

We all know that content is king, but it can be really difficult to produce engaging content that you need to attract links to your website. Using real-life examples, Joe will show how organisations of all shapes and sizes can use data to create successful campaigns that will turbo charge your SEO efforts.

Digital PR is regularly referred to as link building, and whilst links are certainly not dead, they do not wholly define the impact of a digital PR campaign. Like everything in life, balance is key and a blended approach of traditional PR, social media, and link building provides a more effective and full approach to bettering your business. As consumers become influencers and journalists become advisors, how do we become the experts in selling our brand?

With increasingly fractured customer behaviour in 2020, marketers are chasing the new holy grail of marketing performance channels to gain competitive advantage. David discusses how we should be moving away from magpie behaviour, taking a step back and embracing customer and content first, thinking within channel planning. David will take you through how Curated see channel marketing in 2020, and how brands should be tackling a fragmented media space through investment in customer-led understanding and messaging to make the most of your marketing budget.