Last week, Part One of our Digital Marketing Summit covered topics such as GDPR, content hubs, data analysis, gamification, SEO, and more. Read on for a summary of the presentations.
Winning Consumers’ Permission: Capturing Hearts and Minds in the Infinite Media Age
We all know that media noise is constantly expanding, and it’s becoming more and more difficult for brands to cut through it. On top of that, technology is enabling people to take back control of privacy, allowing them to avoid advertising, and meaning marketers need to constantly ask permission into their world. Adam Wright, Head of Digital at Beiersdorf, explains how marketers can gain consumer trust and cut through the media noise.
In Praise of Content Hubs: What They Are, Why You Need One, and How to Do Them Properly
Jon Mowat, Managing Director at Hurricane, gives some simple practical steps you can take to improve the performance of your content. He talks about how to make better content, ways to hit business goals, and loads of examples to get you thinking about how you can make your content perform better. So even if you don’t think a hub is right for you, you’re going to get something out of this session.
Key Digital Marketing Drivers for Growth in a First-party World
Chris Liversidge, Founder & CEO of QueryClick, covers why it is that being serious about the data we have access to, and how we scrutinise that data for accuracy can drive very significant performance marketing outcomes.
Turbocharging Social Commerce with Game Mechanics
FT Specialist: Our Digital Evolution
As a media owner, FT Specialist has been undergoing its own digital transformation. In 2011, 35 per cent of its revenue came from print advertising, and just 8.2 per cent from digital. In 2025, this is predicted to be 4.3 per cent and 12.3 per cent respectively. Joanna Edwards, Marketing & Communications Director at FT Specialist, highlights the shift FT have seen in their marketing channels as a whole.
Supercharging SEO Impact by Understanding User Intent
SEO is pointless without users – we need to have them. For years, we’ve been focusing on how we can understand the algorithm better, how can we get closer to knowing why Google puts a website in position one, without realising that Google has actually been chasing us. Becky Simms, Founder & CEO of Reflect Digital, explains why we should be focusing on how users behave, and what they want to see.