Sarah Taylor


Sarah Taylor is Chief Marketing Officer at Leadfamly, the playable marketing company. Her mission is to bring about real change in the way brands think about engaging with their audience and driving the move from passive experiences to playable marketing. Leadfamly is the platform for marketers who want to create a clear value exchange with their audience through the use of game mechanics. She and Leadfamly bring ambitious thinking with very practical guidance that supports the drive for market leadership.

E-J Harris

Account Manager

As an Account Manager at LeadFamly, E-J helps potential customers explore whether LeadFamly can help them achieve their marketing goals and create business results.

Richard Robinson

General Manager

Richard has spent over 20 years assisting companies in the building of brands, and the development and implementation of innovative go-to-market strategies. Currently Richard is General Manager at LeadFamly, the leading marketing gamification technology platform. Richard has held leadership roles within the data, adtech, digital, and media sectors, including at Google, Turn (acquired by Amobee), and Cambridge Analytica. He sits on the advisory boards of a number of companies and associations,  and is a regular speaker at industry events and conferences.


Marketing is a Data Game: How to Create Game-changing Possibilities for Your Brand

Leadfamly commissioned a research study with YouGov to give further insights on why gamification works better than many other marketing…


Using Marketing Gamification to Navigate the Customer Journey

Leadfamly‘s latest eBook explains how to make the most of the path to purchase. Introduction Why the customer journey is…


Why Your Audience Loves Games

Richard Robinson, General Manager at LeadFamly UK, explains why you should be using gamification in your digital marketing strategy. As…


Gamification in Marketing: the New Magic Wand?

Richard Robinson, General Manager at LeadFamly UK, explains how gamification in marketing can help businesses get, keep, and grow customers.…


Five Game Mechanics That Will Change Your Marketing Forever

Richard Robinson, General Manager of LeadFamly UK, explains what gamification is, and how it can be useful to us as…


Delivering Business Results Through Gamification in Marketing? Yes, Really

Richard Robinson, General Manager of Leadfamly UK, discusses the benefits of incorporating gamification into your marketing strategy. Not so long…


Case Studies