Richard has spent over 20 years assisting companies in the building of brands, and the development and implementation of innovative go-to-market strategies. Currently Richard is General Manager at LeadFamly, the leading marketing gamification technology platform. Richard has held leadership roles within the data, adtech, digital, and media sectors, including at Google, Turn (acquired by Amobee), and Cambridge Analytica. He sits on the advisory boards of a number of companies and associations, and is a regular speaker at industry events and conferences.
Cutting Through the Noise: Using Game Mechanics to Get, Keep, and Grow Customers in Financial Services