Digital Marketing Summit Part Two: 21 July 2021
TopicsAffiliate Marketing Analytics Apps Attribution Modelling Automation B2B Behavioural Targeting Campaign Management CMS Consumer Behaviour Content Management Content Marketing Conversion Optimisation CRM CRO Customer Experience Customer Journey Mapping CX D2C Data Design & Build Digital Marketing Digital Marketing Summit Digital PR Digital transformation Display Advertising Ecommerce Email Marketing Engagement Gamification GDPR geolocation Leisure Marketing Automation Media Mobile Mobile Apps Multi-Channel Marketing Omnichannel Optimisation Paid Search Paid Social Pay Per Click Personalisation PR Programmatic Retail Search SEO Social Social Media Technology/Software Transport Travel UX Video Web build Web Content
Author, Speaker, Expert
Introduction and Welcome
Managing Director & Founder
Debunking Digital PR Myths: Setting The Record Straight With Insights From 100+ Campaign Successes
You've probably heard that digital PR success is all about a little black book of journalist contacts. That campaigns need fancy and complex interactive assets or maybe even that in order to earn top-tier coverage you need to step away from talking about your brand entirely. These things just aren't true. There are so many digital PR myths doing the rounds right now and it can be hard to know what's right and what's not. In this session, James will debunk some of these and set the record straight using insights taken from more than 100 successful campaigns launched over the last year, giving you the clarity you need to utilise this powerful tactic to drive growth.
CEO & Co-Founder
A New Dawn for D2C Marketing: Signal, Strategy, and Attribution
The landscape is changing very rapidly, with digital marketing becoming the realm of software engineers and data scientists. Signal (event tracking) and attribution now dominate marketing performance, and fundamentally guide and affect data-led strategies. In this session, learn what the new normal looks like and what the future holds for D2C brand marketing.
Founder and Managing Director
Creating the Best Web Experience for Your Users
You want to encourage valuable interactions and achieve high conversions across your digital platforms, so how do you go about creating the best experience for your users? In this session, Scott is going to take us through the best ways to evaluate your existing experience, and how to focus on the areas that will improve the way people interact and engage with your site.
Head of UK
Insider Secrets of a Webinar Strategist: Simple Tricks to Boost Webinar ROI
Are you getting the best results you can from your webinar activity? With webinars set to continue to play an important part of marketers' strategy into the future, expert Jeremy Stinton will help you stay ahead of the competition, with invaluable advice on maximising your webinar efforts. From easy to implement tweaks to bigger strategic changes, bring your notepad and prepare to walk away with some tangible action points.
Q&A Panel Discussion