Article
The Evolution Of Vodafone: More Than Just Mobile
...media that works for Vodafone? LW: “The campaign will run for 18-24 months. This is really exciting; as it’s the first time we have run a through-the-line brand campaign of...
743 search results for "Real-Time Bidding"
Article
Business, Digital Marketing • December 9, 2014
In-depth: Rob Brosnan, Senior Vice President of Strategy at StrongView
...care of a sick child. Marketing’s next step will be to really deliver what consumers want. It’s not enough just to make that promise. You really need to fulfil it....
Article
Content Management • June 6, 2016
Private: Content Management Matters
...later. Ready and Enabled “Technology is improving all the time” says Gakenyi, “and CMSs are a critical component of all major web build projects. Six or seven years ago CMS...
Event
01 Feb, 2024
Digital Marketing Summit – 1 Feb 2024
Join us for a jam-packed day of 1-2-1 meetings, workshops, networking, and presentations from expert speakers on AI, SEO, Video, PPC, Email Marketing, CRM, CRO, Content Marketing, Paid Social, Data,...
Event
16 Jul, 2015
Digital Marketing Conference 16 July 2015
This is a full-day event dedicated to the issues shaping digital marketing in 2015. Featuring speakers from the UK’s smartest brands, agencies and technology providers, we’ll be exploring customer experience,...
Article
Business, Digital Marketing • March 13, 2012
Six Things Brand Advertisers Should Be Asking Their Digital Providers
...We don’t have to start with a made-up model of a customer. We can use real-life and, often, real-time data to tell them exactly who their customers are and enable...
Case Study
Waybester
...a total service covering every aspect of the Business Intelligence platform’s journey from concept to reality. Develop and build activity was driven throughout by Ngoar’s technology and platform neutral philosophy...
Press Release
Hotter Shoes Selects Movable Ink for Scaled 1:1 Content Personalisation
...experiences. Movable Ink will be an integral part of the retailer’s customer experience strategy, activating data into real-time, personalised content across any customer touchpoint. With a strong legacy in retail...
Event
15 Oct, 2026
Autumn Digital Marketing Summit 15 Oct 2026
Join us for a jam-packed day of 1-2-1 meetings, networking, keynote talks and the Fig Dig 21’s on everything from AI, SEO, Video, PPC, Email Marketing, Influencer Marketing, CRM, CRO,...
Article
Behavioural Targeting, Consumer Behaviour • March 31, 2020
Ten Tips for Powering Better Personalisation with IP Geolocation
...marketers face a tough balancing act. What’s required is insight that helps boost real-time relevance wherever individuals are, without making them identifiable: IP geolocation data. Here are 10 essential factors...