Case Study
Waybester
...a total service covering every aspect of the Business Intelligence platform’s journey from concept to reality. Develop and build activity was driven throughout by Ngoar’s technology and platform neutral philosophy...
745 search results for "Real-Time Bidding"
Press Release
Hotter Shoes Selects Movable Ink for Scaled 1:1 Content Personalisation
...experiences. Movable Ink will be an integral part of the retailer’s customer experience strategy, activating data into real-time, personalised content across any customer touchpoint. With a strong legacy in retail...
Article
Behavioural Targeting, Consumer Behaviour • March 31, 2020
Ten Tips for Powering Better Personalisation with IP Geolocation
...marketers face a tough balancing act. What’s required is insight that helps boost real-time relevance wherever individuals are, without making them identifiable: IP geolocation data. Here are 10 essential factors...
Event
08 Dec, 2015
Digital B2B Marketing Seminar & Roundtable 8 December 2015
The Figaro Digital B2B Marketing Seminar is a morning session dedicated to the issues facing businesses of all sizes as they seek more effective integration of digital channels into their...
Event
25 Feb, 2016
Digital Marketing Summit 25 February 2016
The Figaro Digital Marketing Summit features a full day of seminar presentations covering all aspects of digital marketing from paid search and SEO to video and email marketing. Delegates also...
Article
SEO • September 8, 2016
10 Point Plan: Local SEO
...is the category you choose. Google have worked really hard on improving their categorisation and you can now select a niche category from their list. This, again, helps Google to...
Article
Behavioural Targeting, Brand Management • July 18, 2017
Communities, Not Cash: The Rise Of The Sharing Economy
...by someone who really cares, for free. Jess Stephens, CMO of TrustedHousesitters and chair at the upcoming Figaro Digital Marketing Conference, chatted to us about what the shared economy holds...
Article
Content Marketing, SEO • January 12, 2014
Happy, or Just Content?
It’s among modern marketing’s most ubiquitous buzzwords. But what are we talking about when we talk about ‘content marketing?’ Owen Booth, Content Strategy Director at Realise, explains what it is,...
Article
Content Marketing, Digital Marketing • February 1, 2021
Figaro Digital Digest: January 2021
...lipstick shades and being five times more likely to show purchase intent on Try on-enabled pins than standard pins. This is just the tip of the iceberg when it comes...
Article
AI, Automation • November 15, 2016
AI Analysis Predicted Trump Win Throughout Election
...and behaviour when it comes to relationships with brands; but what we’ve developed here is unique in that it’s the first time it’s been used to try and analyse voting...