Autumn Digital Marketing Summit 15 Oct 2026

Choose between two presentations tracks. Hear from expert speakers delivering insighful, practical and real world digital marketing solutions. In sync with the talks pre-arranged face to face meetings will be happening in the meeting zone. Talk to agencies and marketing solution companies to discuss your digital projects and requirements.

As AI reshapes how brands create and communicate, marketers face a critical question: does AI make a brand more authentic, or less? Drawing on academic research and frontline experience - including approaches from Channel 4, Nike, and AVK - this keynote unpacks why some AI-driven campaigns land as innovative, while others fall flat. The session closes with a practical framework marketers can apply immediately, whatever their AI maturity.

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This session will examine how AI is reshaping client acquisition across professional services. It will explore why traditional search visibility alone is no longer enough and what influences whether AI recommends your firm, one of your competitors or neither.

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There are many things which marketers take as set in stone, from the power of organic social to the need to be different and the importance of quarterly results. At yes, these things are indeed important ... But, maybe... In an ever changing world, some of the things we take for granted are not what they see anymore. Jon takes five key tenants of modern marketing and asks if they really are as important as they once were ….and if not what has changed?

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Every vendor, brand and agency is under pressure to bolt on, use and sell AI as we move at pace toward an agentic world. And each week brings a new model, with lofty promises, and another batch of videos claiming that "this changes everything". But how do you make strategic decisions under this pressure? This session lays out six areas to focus your thinking, without hype or (much) pessimism.

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With media costs still rising, the biggest growth opportunity is often what happens after the click. In this session, Shahina shows how experimentation turns the same media spend into more sales and leads. Drawing on real results, she'll share how to get more from both your website and your media budget.

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If we just make it go faster, we're missing the opportunity. A run-through of practical AI initiatives that were just a bigger candle and how they can turn into a lightbulb.

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Introducing Oban’s Marketing Chamber framework - a practical way to understand where audiences are influenced, how to create content for those moments, and show up across the surfaces that shape demand in an AI-powered landscape.

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CRM is not a system, and it is not an email send. It is a function: strategy, systems, data and the touchpoints your audience experiences. Most businesses have bought the software and stopped there. This session gives you a five-level maturity model to score against. You'll find out which level you're on, why the level above costs decisions rather than budget, and what to fix first in 2027.

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Cutting through the noise and using the latest data from Similarweb, Gareth will explain the difference between SEO and GEO in practical terms. Attend this talk if you want to understand the main things an in-house marketer needs to be on top of to appear more within ChatGPT and Claude results.

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A behind-the-scenes look at the Foundation rebrand and the people, processes, and decisions that shaped it. This talk will cover how the rebrand was conceived, the importance of stakeholder engagement in creating alignment and advocacy, and the steps taken to deliver a successful launch both internally and externally.

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Our speakers power through their points against the clock. 21 slides, 21 seconds per slide. Hold onto your hats.

A deep but rapid dive into how Tripadvisor is using AI for some of the most impactful but perhaps boring marketing solutions

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This session challenges the long-standing misconception that CRM is simply the engine behind email automation. Instead, it reframes CRM as the critical connector between a brand’s promise and its customers, grounded in real human behaviour, organisational readiness, and value-led technology choices.

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Drawing on his years in TV and at Skyscanner, Matt outlines a content ROI framework modelled on TV that tracks reusable assets across every use and shows when investments pay for themselves.

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Marketing measurement is broken, not because marketers lack data, but because most organisations aren’t set up to turn measurement into better decisions. In this session, Beth shares the journey of building a dedicated marketing effectiveness function and rewiring how a large, established brand thinks about marketing performance.

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Davina will introduce a unified "Brandformance" strategy designed to maximise media budgets by blending long-term brand building with immediate sales tactics. She will demonstrate how to deploy a dual-purpose channel strategy, ensuring every pound spent drives both brand equity and measurable conversions.

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Your customer isn't the first to read your email any more — an AI assistant is. As the agentic inbox screens and summarises before a human ever opens a message, Kristian shows how to earn attention when a machine is the gatekeeper.

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For years, marketers have relied on open rates, generic nurture campaigns and arbitrary rules to decide when a contact is no longer engaged. The problem is that many of these practices no longer reflect how people buy, how inboxes work or how email performance should be measured.

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AI agents that act for people have been around for a while, used mainly by the technically minded. That changed in September. Meta's Muse, an agent that searches, compares, books and buys on its user's behalf, became the top free app in the US within ten days, taken up faster than ChatGPT was and by people who have never thought of themselves as AI users. At the same time, Stripe, Visa and Mastercard are building the infrastructure that lets agents pay without a checkout page. Together they mark a tipping point: the biggest shift in how customers find and buy since the web itself. Tim sets out what changes in 2027 for how insurers, retailers and businesses that grow through the open web are found, chosen and paid.

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LLMs have changed the landscape of digital marketing forever. Being found is as challenging as ever because every impression needs to count as part of a cohesive marketing strategy. Being loved isn’t just a good feeling, 5 stars and nice words. It’s signalling now that is read as data. Justin will share the recipe that has worked to accelerate the trajectory of challenger brands to become market leaders through discover and recommendation.

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What’s in our Event Budget and what’s out. How BCB Group’s event-led strategy has evolved to be cheaper, smarter, innovative and set to deliver ROI

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Senior marketers. Very different businesses. One shared reality: limited resources, multiple stakeholders, and constant pressure to prove ROI. In this panel, marketing leaders share what actually works when you're trying to deliver effective creative across functions, geographies, and competing priorities.

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