Article
Mobile, Pay Per Click • September 24, 2015
...consistent messaging to the consumer. The Costs and Benefits of Adding Real-time to Your Marketing Mix Adam Crisp – Strategy and Analysis Director, Zeta Interactive Real-time marketing can bring many...
Article
Analytics, Apps • April 3, 2017
...has enabled these sites to boost their traffic exponentially, while monitoring engagement in real-time, and optimising their response at the same time. By keeping a keen eye on the value...
Article
Behavioural Targeting, Consumer Behaviour • February 18, 2021
...could be, worth at the expense of retaining customers. What is lifetime value? Simply put, customer lifetime value is a measurement of how valuable a customer is to your company...
Article
Brand Management, Campaign Management • April 8, 2020
Jody Osman, Managing Director at Upfront, explains how agencies can help their clients in these difficult times. No company can be blamed for being nervous at a time like this....
Article
AI, Analytics • November 23, 2020
...deliver personalisation at scale with the Next-Best-Experience, the Next-Best-Journey, and incorporate the Next-Best-Content. Cheetah Real-Time Personalization Cheetah Real-Time Personalization enables marketers to capture real-time data events on web and mobile...
Article
Customer Experience, Data • September 27, 2022
...just to spot trends or even make adjustments in real-time. Formula 1 uses masses of data, captured in real-time to make split-second judgements on tactics and changes during a race....
Case Study
...We knew that we needed to reach a B2B audience, and (where possible) limit exposure to consumer traffic. We took measures to analyse campaign performance by both time of day...
Case Study
...for Genie Goals meant driving as much revenue as possible at a target cost of sale. Solution We created a bespoke technology-led approach to bidding on paid search for Amara....
Case Study
...significantly increase volume whilst at the same time reducing cost-per-acquisition. The Strategy We reviewed previous activity and advised the client that new Facebook creative would improve click-through and conversion rates....
Case Study
...Networks (CSSs) were, for the first time, allowed to place their own ads as Google Shopping results. Google started running Shopping at a profit, taking a margin of spend (believed...
