Article
Digital Marketing • February 8, 2017
...not constantly reappear, negative associations with the brand are avoided, and web users are more likely to pay attention to remaining, relevant adverts. Filtering also provides companies with valuable data...
Person
Richard Jennis founded SimpleClick in 2008 with one clear ruleL avoid the techno-babble and focus on what sets SimpleClick apart – its high level of client engagement. SimpleClick is a...
Article
Content Marketing, Customer Experience • January 19, 2022
...changes – and specifically find out what is keeping retail marketers awake at night in 2022 – QueryClick undertook research in conjunction with Censuswide amongst CMOs, marketing directors and VPs,...
Article
Analytics • August 13, 2018
...templates that match your foal or click ‘custom’. From here, follow the onscreen steps to name your goal, with the appropriate attribution model, and fill in its details before saving....
Article
Digital Marketing, Email Marketing • March 11, 2019
...across all three campaigns. 3. Click rate: The click rate on the resend email also was lower on the resend than on the original email. However, click reach increased, providing...
Article
Mobile, Mobile Apps • October 16, 2020
...figure out what they are looking for, they can simply click on the desired sitelink. Blindster, for example, has shared four options for their mobile users. With multiple clickable options,...
Article
Analytics, Automation • June 6, 2017
...drawn from click-through data, transactional data and data science has seen 35 per cent uplift in open rates, with conversions also increasing. “That click rate means we are delivering more...
Article
B2B, Campaign Management • April 6, 2020
...in that, when a user clicks your ad’s CTA button, a form opens within the ad through which they can submit their details in exchange for some kind of offer....
Article
Digital Marketing • May 1, 2015
...with marketing’, which to be fair we’d probably read.) This week Twitter got in on the action with #clickbaitbooks: classics of literature reimagined as pay-per-click links. It proved a fertile...
Article
B2B, Digital Marketing • September 5, 2016
For B2B buyers, the almighty click rarely signals intent, says Sanjay Castelino, VP of marketing at Spiceworks. Stop me if you’ve heard this before. Your marketing team has spent months,...
