Article
Recruitment • May 1, 2014
...candidates on Twitter. Selecting The Right Candidate Using video CVs as part of the selection process enables employers to see a snapshot of a candidate’s personality alongside their academic achievements...
Article
CMS, Content Management • August 5, 2021
...intuitive CMS user interface to avoid implementation of unwanted content. 2. High platform and license costs Commercial or proprietary CMSs often require their users to pay a mandatory license fee,...
Article
Analytics, Behavioural Targeting • October 27, 2015
...they might be, define your video metrics in advance. Advanced AdWords Strategies Gareth Morgan – Managing Director, Liberty Marketing There are many new and overlooked developments in pay-per-click. Google Shopping,...
Article
• November 11, 2019...the quality rather than the quantity of leads. It’s essential to set up KPIs in a way that means the data you collect will show you how you’re performing. John...
Article
Referral Marketing • December 18, 2018
...create a perfect refer-a-friend-scheme? TB: Firstly, there’s no such thing as a perfect refer-a-friend scheme as they’re constantly a work in progress. Having said that, our platform is designed to...
Article
Behavioural Targeting, Brand Management • July 22, 2020
...a little deeper into retail, and fashion specifically, to discover five key findings that brands should consider, and provide some tips for incorporating these into their messaging strategy to show...
Case Study
...the right data and use it to drive smart, real-time, personalised experiences for their customers. At first, the idea of tag management was difficult to sell internally because it required...
Article
Digital Marketing • November 24, 2017
...1,200 respondents, 75 per cent said they plan on shopping between Thursday and Monday. 91 per cent of shoppers said they plan on shopping online this weekend, whereas 85 per...
Case Study
...words on action buttons. Europcar experienced a 15 per cent increase in online car bookings and a 12 per cent increase in the sale of extras and add-ons thanks to...
Article
Social, Social Media • April 28, 2016
...and this can be replayed over a period of 24 hours. Rather than send each contact an individual Snapchat, this is a great way to publish ‘a day in the...
