Case Study
Affiliate Marketing, Content Management
Cigna Global: Search
...The results To date, we have achieved: 45 per cent reduction cost per lead 178 per cent increase in conversion rate 412 per cent increase in monthly revenues across all...
897 search results for "Pay Per Click"
Article
Social, Social Media • March 6, 2018
How To Get Followers On Twitter – The Right Way
Having a high volume of Twitter followers is not the be-all and end-all. However, increasing the number of engaged followers can improve your brand’s performance considerably. So, how do you...
Case Study
Pretty Ballerinas
...We made it so shoppers could share their fabulous finds and purchases with their friends and followers whilst the ‘wish list’ provided a shoe store cupboard for a rainy payday....
Article
Recruitment • May 1, 2014
A Guide To Digital Internships
...candidates on Twitter. Selecting The Right Candidate Using video CVs as part of the selection process enables employers to see a snapshot of a candidate’s personality alongside their academic achievements...
Article
CMS, Content Management • August 5, 2021
Reasons to Replatform
...intuitive CMS user interface to avoid implementation of unwanted content. 2. High platform and license costs Commercial or proprietary CMSs often require their users to pay a mandatory license fee,...
Article
Analytics, Behavioural Targeting • October 27, 2015
Digital Marketing Summit, 21 October: Part One
...they might be, define your video metrics in advance. Advanced AdWords Strategies Gareth Morgan – Managing Director, Liberty Marketing There are many new and overlooked developments in pay-per-click. Google Shopping,...
Article
• November 11, 2019B2B Digital Marketing Spotlight Roundup: 7 November 2019
...the quality rather than the quantity of leads. It’s essential to set up KPIs in a way that means the data you collect will show you how you’re performing. John...
Article
Referral Marketing • December 18, 2018
Back To Basics: How To Cook Up A Referral Storm
...create a perfect refer-a-friend-scheme? TB: Firstly, there’s no such thing as a perfect refer-a-friend scheme as they’re constantly a work in progress. Having said that, our platform is designed to...
Article
Behavioural Targeting, Brand Management • July 22, 2020
How the Fashion Industry Can Survive and Thrive Post-lockdown
...a little deeper into retail, and fashion specifically, to discover five key findings that brands should consider, and provide some tips for incorporating these into their messaging strategy to show...
Case Study
U.S. Bank
...the right data and use it to drive smart, real-time, personalised experiences for their customers. At first, the idea of tag management was difficult to sell internally because it required...