Article
Content Marketing, Technology/Software • January 27, 2014
...person takes per day, their heart rate, how many hours they sleep per night and the number of calories they burn. The quantified self-improvement trend proves that it’s not just...
Article
Analytics, Automation • March 7, 2017
...dog when it comes to securing high engagement. With a phenomenal 117 per cent uplift in open rate and £106 average revenue per re-engaged contact, their “anniversary” campaign used key...
Article
Content Marketing, Digital Marketing • November 23, 2017
Investments in content marketing are starting to pay off for companies. That’s according to the Content Marketing Institute, who revealed in a recent report that more than 60 per cent...
Article
Analytics, Behavioural Targeting • October 14, 2020
...that consumers’ priorities prior to the pandemic may not be as important to them today. How brands communicate and engage with their customers will shape brand perception– and ultimately the...
Company
...tailored roadmaps to drive sustainable growth. Experience & Brand: Elevating brand presence through design and storytelling. Website Design & Development: Delivering high-performance WordPress sites and e-commerce solutions. Measurement & Insights:...
Article
Digital Marketing • August 3, 2018
...receiving a good service if you’re not sure what you should be looking for? Click image to see full-sized version. This table of digital marketing elements is designed to help...
Article
...Google understands the importance of mutual content promotion and is only attempting to penalise unnatural linking perhaps between two sites of ill-matching genres. It is perfectly natural that a supplier...
Article
Digital Marketing, Social Media • March 22, 2017
...a high click- through rate. Use a personal profile to build your personal brand, but be aware of who can view what you’re posting. For maximum exposure allow the posts...
Article
Content Marketing, Digital Marketing • June 2, 2015
...ecommerce personalisation, it stated that 51 per cent of consumers were willing to share their personal data in return for a better personalised shopping experience. This idea that there’s a...
Article
Digital Marketing • July 26, 2016
...concept of sustainable products has particularly caught the public’s imagination. Do people buy products because they’re more socially and environmentally sustainable? I think over a period of time you could...
